Brand Guidelines

The GreenCape Brand Guidelines document outlines the visual and written identity standards for the organization, including rules for logo usage, color palettes, typography, and photographic style to ensure consistency across all professional and digital communications.

• GreenCape specifies strict rules for written communication, requiring the name to be written as a single word with both the 'G' and 'C' capitalized; all other variations are considered incorrect.
• The organization utilizes a tiered typography system: Galano Grotesque Alt is the primary typeface for headings, display type, calls to action, and quotes; Avenir is the secondary typeface for body copy in professional materials; and Arial is the universal typeface for Microsoft templates and HTML emailers.
• The brand's color palette consists of primary colors (Green and Grey), highlight colors (Blue, Yellow, and Red), and additional secondary colors (Brown, Grey, and Blue). Highlight colors are specifically intended to help clarify and articulate complex information.
• Logo usage is governed by several prohibitions to maintain brand integrity: the logo must not be distorted by stretching, rotated, used in secondary colors, or modified with gradients or drop shadows. Additionally, it must not be placed on backgrounds that lack contrast.
• The photographic style emphasizes authenticity, prioritizing on-site images of real green projects over stock photography to provide evidence of the green economy, with a specific focus on highlighting people and employment.

APA

GreenCape (2021). Brand Guidelines. https://greencape.co.za/wp-content/uploads/2025/02/GreenCape-CI-Brand-Guidelines.pdf

Chicago

GreenCape. Brand Guidelines. 2021. https://greencape.co.za/wp-content/uploads/2025/02/GreenCape-CI-Brand-Guidelines.pdf.

Wikipedia

{{cite report |author=GreenCape |title=Brand Guidelines |date=August 2021 |url=https://greencape.co.za/wp-content/uploads/2025/02/GreenCape-CI-Brand-Guidelines.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{greencape2021brand, author = {{GreenCape}}, title = {{Brand Guidelines}}, institution = {GreenCape}, year = {2021}, month = aug, url = {https://greencape.co.za/wp-content/uploads/2025/02/GreenCape-CI-Brand-Guidelines.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }