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The document outlines a communication strategy for discussing climate change with friends and family, emphasizing the importance of targeting moderate individuals, finding shared values, and focusing on scientific consensus and hope rather than alarmism to motivate action.

The author examines how the rise of populism in Western politics, exemplified by the US withdrawal from the Paris Agreement and political shifts in the UK and Germany, creates risks for climate action. While some nations and entities have responded by strengthening their commitments, the author contends that overcoming political polarisation requires shifting climate communication from expert-led discourse to a values-based approach that builds broad societal consensus.

The guide encourages people to overcome the 'spiral' of silence regarding climate change by engaging in interpersonal conversations. It suggests using a combination of scientific data on extreme weather, personal narratives of climate impacts, and economic arguments regarding the competitiveness and job-creation potential of clean energy to persuade others.

The author acknowledges the Paris agreement's goal to limit global warming to less than 2 degrees and achieve 'net zero' emissions by the end of the century as a landmark diplomatic achievement. However, the text highlights critical gaps, noting that the final agreement contains no mentions of fossil fuels or specific plans to curtail their production. To bridge the gap between rhetoric and reality, the author advocates for a comprehensive public engagement strategy based on people's values and lived experiences rather than scientific data alone.

The document addresses the challenge of communicating climate change during the aftermath of Storm Desmond in the UK. It argues that while immediate human tragedy takes priority, it is scientifically appropriate and necessary to link extreme rainfall to climate change to avoid 'starting from scratch' after every disaster. Based on a workshop with experts from Cardiff University and the ESRC, the text suggests that 'trusted peers' are the most effective messengers for affected communities and emphasizes the need to invest in 'social infrastructure' and climate literacy before disasters occur to build long-term resilience.

The document is a practical guide designed to help campaigners and lobbyists communicate with centre-right MEPs. It is based on 2014 research and analysis of language used by these politicians, though the author notes that the proposed narratives have not been formally evaluated or tested.

The document outlines the 'Global Warming’s Six Americas' framework developed by the Yale Program on Climate Change Communication. It categorizes the American public into six groups based on their beliefs regarding the causes, urgency, and impacts of climate change, while offering specific messaging strategies to effectively engage each segment.

The WWF toolkit offers guidance for the hospitality sector to engage guests in reducing food waste through psychological insights and tested messaging. It identifies three guest mindsets—the Value Seeker, the Indulger, and the Explorer—and provides two primary campaign directions: 'Planet Plenty' and 'Food Waste Monster'. The guide emphasizes positive reinforcement over guilt, suggesting that messages be placed at key decision points in the guest journey to shift behavior without compromising the luxury experience.