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Summary and key findings insummary:"conflict of interest"
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Climate tags, frame/perspective and analysis type hasconcept:"Climate Justice"
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Regions the document covers or discusses geography:Canada
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Analysis TypeBrand perception analysis
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  • A December 2019 poll of 1,000 Toyota owners indicates that the company's decision to join a lawsuit against vehicle emissions standards significantly damaged its brand favorability and customer loyalty. While initial favorability was high, 81% of owners believe Toyota should support stronger pollution standards. After learning about the lawsuit and the fact that Toyota's fleet emissions worsened from 2012 to 2017, favorability dropped from 98% to 66%, and the percentage of owners who would definitely purchase another Toyota fell from 78% to 47%.

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    This summary is written by a language model reading the source document. It is not the publisher's words and is not a substitute for the original.

    Themes: fuel efficiencycorporate sustainability
    Union of Concerned Scientists

    Document type: Briefing

    Regions: United States
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