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The document examines why the clean cooking market in India has failed to expand despite the widespread use of inefficient biomass-burning 'chulha' stoves by approximately 160 million households. It highlights that biomass burning contributes roughly half of the black carbon in the atmospheric brown cloud over South Asia, impacting health and climate. Key barriers identified include a lack of legitimacy for improved stoves, failure to design products based on user preferences, and poor access to finance and distribution for small-scale producers. The brief recommends shifting focus from consumer price subsidies toward supply-side support, improving user-centered design, and making clean cooking a cross-government priority.