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This policy brief, published by the Stockholm Environment Institute, examines the barriers to the growth of the clean cooking market in India. Based on a 2011-2012 socio-economic study in Haryana and atmospheric research in New Delhi, the document argues that the traditional biomass-burning 'chulha' remains dominant due to a lack of user-centric design in improved stoves and systemic failures in finance, distribution, and sector-wide knowledge. It recommends shifting focus from consumer subsidies toward supporting producers and integrating clean cooking as a cross-government priority.