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The report details a survey of 6,021 respondents across Germany, Italy, Poland, Romania, Spain, and the UK regarding clean energy technologies. Key findings indicate that while advanced nuclear energy has the highest awareness and broad support, superhot rock geothermal energy has the lowest awareness. Support for CCS and SHR is influenced by how the technologies are framed, and while low-carbon hydrogen is generally supported, there is uncertainty regarding its application sectors.

Climate Outreach and Hope for the Future (HFTF) tested different messaging frames on Facebook to encourage 'Loyal Nationals'—a UK segment characterized by high climate concern but deep distrust of elites—to attend in-person political events. While tailored messaging significantly increased initial ad engagement, it failed to drive significant event registrations. In North Kensington, a frame focusing on specific local economic benefits outperformed a nature frame. In West Bromwich, messaging targeting local councils was more popular than messaging targeting the national government. The results suggest that while messaging can improve initial interest, the 'ask' (the specific action requested) may be too strong or incongruent with the values of this segment to secure attendance.

The document details an innovation partnership that tested four messaging frames—Protection, Intergenerational Togetherness, Inheritance, and Chances—to determine how the identity of being a parent can be leveraged to inspire climate action. Using YouGov surveys and A/B testing, the study found that while all messages were generally well-received, different narratives resonated with different demographic and ideological segments. For instance, parents of younger children preferred Protection and Inheritance frames, while right-leaning 'Loyal Nationals' responded well to Protection and Togetherness. The findings validate the hypothesis that focusing on parental identity can meaningfully connect individuals to climate action, provided the messaging accounts for intersecting values and identities.