{"query_echo":{"q":"","filters":{"analysis_type":["A/B testing"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'A/B testing' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":3,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=A%2FB+testing","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"catf-000767","url":"https://climateinsightsdirectory.org/document/catf-000767","title":"Perceptions of clean energy technologies in Europe","publisher":{"name":"Clean Air Task Force","organization":"clean-air-task-force"},"document_type":"report","language":"en","date_published":"2023-11","source_url":"https://cdn.catf.us/wp-content/uploads/2023/11/30102107/CATF_PublicPerceptions_Full_11.29-1.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report details a survey of 6,021 respondents across Germany, Italy, Poland, Romania, Spain, and the UK regarding clean energy technologies. Key findings indicate that while advanced nuclear energy has the highest awareness and broad support, superhot rock geothermal energy has the lowest awareness. Support for CCS and SHR is influenced by how the technologies are framed, and while low-carbon hydrogen is generally supported, there is uncertainty regarding its application sectors.","ai_generated":true,"unit":"catf-000767#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public awareness of clean energy technologies varies significantly, with advanced nuclear energy being the most recognized and superhot rock (SHR) geothermal energy the least.","ai_generated":true,"unit":"catf-000767#insight-1","date_modified":"2026-10-23"},{"text":"Support for the rollout of advanced nuclear energy is high across all surveyed countries, with only 22% of respondents wanting to see a reduction of nuclear energy in their national energy mix. The public values it as a \"carbon-free technology and a constant energy source\", though safety and waste remain primary concerns.","ai_generated":true,"unit":"catf-000767#insight-2","date_modified":"2026-10-23"},{"text":"While 93% of respondents believe carbon capture and storage (CCS) can reduce CO2 emissions, only 49% are in favor of its rollout. Support levels increase when the technology is framed as \"an innovative technology\" rather than a \"well-understood technology\".","ai_generated":true,"unit":"catf-000767#insight-3","date_modified":"2026-10-23"},{"text":"More than half of the participants support the rollout of low-carbon hydrogen, but there is a lack of clarity regarding which sectors it should be applied to for effective decarbonization.","ai_generated":true,"unit":"catf-000767#insight-4","date_modified":"2026-10-23"},{"text":"Regarding superhot rock (SHR) geothermal energy, 65% of participants support government investment in its development and 63% favor its rollout. Support is slightly higher when it is described as a \"zero-carbon source\". However, reading the technology description led to an increase in concerns, specifically regarding availability, safety, disruption, and contamination.","ai_generated":true,"unit":"catf-000767#insight-5","date_modified":"2026-10-23"},{"text":"Individuals who are more engaged with climate news tend to be more technology-agnostic compared to those who are disengaged.","ai_generated":true,"unit":"catf-000767#insight-6","date_modified":"2026-10-23"}],"climate_tags":["carbon capture and storage","decarbonization","energy transition"],"geography_discussed":["Europe"],"frame_perspective":[],"analysis_type":["public opinion survey","A/B testing"]},{"id":"cliout-000107","url":"https://climateinsightsdirectory.org/document/cliout-000107","title":"HFTF messaging case study","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2023-01-23","source_url":"https://climateoutreach.org/hftf-messaging-case-study/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Climate Outreach and Hope for the Future (HFTF) tested different messaging frames on Facebook to encourage 'Loyal Nationals'—a UK segment characterized by high climate concern but deep distrust of elites—to attend in-person political events. While tailored messaging significantly increased initial ad engagement, it failed to drive significant event registrations. In North Kensington, a frame focusing on specific local economic benefits outperformed a nature frame. In West Bromwich, messaging targeting local councils was more popular than messaging targeting the national government. The results suggest that while messaging can improve initial interest, the 'ask' (the specific action requested) may be too strong or incongruent with the values of this segment to secure attendance.","ai_generated":true,"unit":"cliout-000107#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Tailored messaging can increase initial digital engagement with event advertisements for the 'Loyal Nationals' segment, but it does not necessarily translate into event registrations.","ai_generated":true,"unit":"cliout-000107#insight-1","date_modified":"2026-10-23"},{"text":"In North Kensington, messaging focused on specific local economic benefits, such as 'green jobs', generated higher engagement than messaging focused on nature and health.","ai_generated":true,"unit":"cliout-000107#insight-2","date_modified":"2026-10-23"},{"text":"In West Bromwich, messaging that asked local authorities to take action was more popular than messaging directed at the national government, suggesting lower cynicism toward local politicians.","ai_generated":true,"unit":"cliout-000107#insight-3","date_modified":"2026-10-23"},{"text":"The failure to convert ad engagement into attendance suggests that the 'ask' or the nature of the event itself may be the primary barrier for 'Loyal Nationals', rather than the messaging alone.","ai_generated":true,"unit":"cliout-000107#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","green job","air pollution"],"geography_discussed":["North Kensington","West Bromwich"],"frame_perspective":[],"analysis_type":["case study","A/B testing"]},{"id":"cliout-000022","url":"https://climateinsightsdirectory.org/document/cliout-000022","title":"How to engage parents in climate action \u0013 case study","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2022-02-24","source_url":"https://climateoutreach.org/parents-case-study/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document details an innovation partnership that tested four messaging frames—Protection, Intergenerational Togetherness, Inheritance, and Chances—to determine how the identity of being a parent can be leveraged to inspire climate action. Using YouGov surveys and A/B testing, the study found that while all messages were generally well-received, different narratives resonated with different demographic and ideological segments. For instance, parents of younger children preferred Protection and Inheritance frames, while right-leaning 'Loyal Nationals' responded well to Protection and Togetherness. The findings validate the hypothesis that focusing on parental identity can meaningfully connect individuals to climate action, provided the messaging accounts for intersecting values and identities.","ai_generated":true,"unit":"cliout-000022#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The study validated the hypothesis that communication strategies focusing on the identity of 'parents' can effectively inspire individuals to connect more meaningfully with climate action.","ai_generated":true,"unit":"cliout-000022#insight-1","date_modified":"2026-10-23"},{"text":"All four tested narratives (Protection, Intergenerational Togetherness, Inheritance, and Chances) were relatively well received across audiences, especially among parents, with twice as many people connecting to them as not.","ai_generated":true,"unit":"cliout-000022#insight-2","date_modified":"2026-10-23"},{"text":"Messaging effectiveness varied by demographic and ideological segment: parents of younger children favored Protection and Inheritance frames, and women connected slightly more strongly to all messages than men. Ideologically, 'Civic Pragmatists' (left-leaning) preferred Togetherness and Inheritance, while 'Loyal Nationals' (right-leaning) favored Protection and Togetherness.","ai_generated":true,"unit":"cliout-000022#insight-3","date_modified":"2026-10-23"},{"text":"Different narratives triggered distinct emotional responses: Protection and Inheritance increased feelings of concern, while Togetherness increased hope and motivation. Notably, none of the messages significantly triggered negative emotions such as guilt, sadness, or confusion.","ai_generated":true,"unit":"cliout-000022#insight-4","date_modified":"2026-10-23"},{"text":"The Protection and Chances frames were found to be more polarising than the other narratives, being highly inspiring for some but much less so for others.","ai_generated":true,"unit":"cliout-000022#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change mitigation","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study","survey analysis","A/B testing"]}]}