9_annexure_9_appendix_b_communication_list_of_publications-982c80b98309f31b.pdf

The document lists various communication outputs from 2020 to 2022, including news articles, social media campaigns, and educational resources focused on groundwater and water security in Cape Town, South Africa.

• The Table Mountain Water Source Partnership was launched in November 2021 as a mechanism to improve water security in Cape Town, generating media coverage with an estimated Advertising Value Equivalent of approximately R200,000.
• Extensive groundwater awareness campaigns were conducted around World Water Day 2022 under the theme 'Making the Invisible Visible', utilizing radio interviews, news articles, and a week-long social media campaign titled 'THE WATER #UNDERYOURFEET' in April 2021.
• Public awareness was promoted through visual arts and outdoor advertising, including a water goddess art mural named 'Camissa' at the V&A Waterfront and two video billboards placed at 33 locations across the Western Cape between February and April 2022, totaling 743,429 playouts from February 1 to March 31, 2022.
• Educational outreach was implemented through partnerships with Greenpop and Green Anglicans, producing resources such as Sunday school materials, a 'Care for creation' youth manual, and a series of three English-language videos explaining groundwater context, location, and resource management in South Africa.

APA

WWF South Africa (n.d.). 9_annexure_9_appendix_b_communication_list_of_publications-982c80b98309f31b.pdf. https://wwfafrica.awsassets.panda.org/downloads/9_annexure_9_appendix_b_communication_list_of_publications.pdf

Chicago

WWF South Africa. 9_annexure_9_appendix_b_communication_list_of_publications-982c80b98309f31b.pdf. n.d. https://wwfafrica.awsassets.panda.org/downloads/9_annexure_9_appendix_b_communication_list_of_publications.pdf.

Wikipedia

{{cite report |author=WWF South Africa |title=9_annexure_9_appendix_b_communication_list_of_publications-982c80b98309f31b.pdf |url=https://wwfafrica.awsassets.panda.org/downloads/9_annexure_9_appendix_b_communication_list_of_publications.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfsouthafricand9annexure9appendixbcommunicationlistofpublications982c80b98309f31bpdf, author = {{WWF South Africa}}, title = {{9\_annexure\_9\_appendix\_b\_communication\_list\_of\_publications-982c80b98309f31b.pdf}}, institution = {WWF South Africa}, url = {https://wwfafrica.awsassets.panda.org/downloads/9_annexure_9_appendix_b_communication_list_of_publications.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }