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This training guide from WWF South Africa provides a framework for climate activists to communicate awareness and action within their communities, focusing on inclusivity and the use of diverse communication tools to bridge rural-urban and socioeconomic divides.

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  • The guide uses the case study of Rejoyce Kgabo Legodi, a community activist in Ga-Mokgokong, Limpopo, to demonstrate effective grassroots climate communication. Legodi employs a variety of tools to engage her community, including solar-powered film screenings via Sunshine Cinema, workshops, dialogues, and a backyard nursery where she gifts seedlings to make abstract climate conversations more practical.
  • The training emphasizes the necessity of using specific 'lenses' to ensure a variety of voices are included when gathering information and raising awareness about climate change. These lenses include the wealth gap, gender divide, rural versus urban differences, language dominance (specifically the exclusion of non-English speakers), and age differences.
  • The document highlights the specific vulnerabilities of rural areas in South Africa, noting that a lack of infrastructure for education can be exacerbated by climate change. For example, as average temperatures increase, learners in rural schools with inadequate buildings may face greater challenges.
  • The guide suggests a wide array of communication tools tailored to different community contexts to facilitate two-way communication and mobilization. Suggested tools include town halls, digital platforms, door-to-door engagement, radio, festivals, competitions, faith-based settings, and places of learning.

Cite the original document

APA
WWF South Africa (n.d.). 3-ycc-training-session-three-9f79ae63c938f990.pdf. https://wwfafrica.awsassets.panda.org/downloads/3-ycc-training-session-three.pdf
Chicago
WWF South Africa. 3-ycc-training-session-three-9f79ae63c938f990.pdf. n.d. https://wwfafrica.awsassets.panda.org/downloads/3-ycc-training-session-three.pdf.
Wikipedia
{{cite report |author=WWF South Africa |title=3-ycc-training-session-three-9f79ae63c938f990.pdf |url=https://wwfafrica.awsassets.panda.org/downloads/3-ycc-training-session-three.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{wwfsouthafricand3ycctrainingsessionthree9f79ae63c938f990pdf, author = {{WWF South Africa}}, title = {{3-ycc-training-session-three-9f79ae63c938f990.pdf}}, institution = {WWF South Africa}, url = {https://wwfafrica.awsassets.panda.org/downloads/3-ycc-training-session-three.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }

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