NATURE POSITIVE: HOW? STARTING NOW.

The document outlines a significant increase in corporate awareness of nature's role in achieving Net Zero and business resilience between 2020 and 2023. While policy frameworks like the EU Deforestation Regulation and the Global Biodiversity Framework have provided clearer direction, food companies face substantial hurdles due to the complexity of measuring nature-based outcomes compared to carbon. The text emphasizes that food companies are uniquely positioned to impact nature due to their presence in the supply chain and advises a phased approach: identifying nature intersections, taking 'no regrets' actions like eliminating deforestation, engaging directly with farmers, and forming cross-industry partnerships.

• Between 2020 and 2023, there was a 'revolution' in the recognition of nature's role in reaching climate goals, with nature moving from a 'nebulous issue' to one that is 'actionable'.
• Eliminating deforestation is identified as the most efficient method for food companies to lower their environmental footprint, as deforestation contributes up to 25% of annual greenhouse gas emissions.
• Nature-based action is significantly more complex than climate mitigation because it lacks a single unit of measurement and requires detailed knowledge of local habitats, species, and diverse value chain conditions.
• Corporate adoption of nature-positive practices is hindered by a conflict between the urgency to act and the long timeframes required to see physical results, such as soil health improvements which can take three to five years.
• There is a risk that nature-related actions may be perceived internally as obstacles to Net Zero goals because carbon-focused actions can sometimes disrupt ecosystems, leading to a more expensive or slower path.
• Food companies are viewed as critical agents of change because they possess the most influence over production methods and face existential risks to food security if ecosystems collapse.

APA

WWF International (2023). NATURE POSITIVE: HOW? STARTING NOW. https://files.worldwildlife.org/wwfcmsprod/files/Publication/file/6hq1ap62or_Moore_Foundation_OnlineFactsheet_230721a_02a.pdf?_ga=2.112337540.1027726289.1690216528-1517871253.1662749335

Chicago

WWF International. NATURE POSITIVE: HOW? STARTING NOW. 2023. https://files.worldwildlife.org/wwfcmsprod/files/Publication/file/6hq1ap62or_Moore_Foundation_OnlineFactsheet_230721a_02a.pdf?_ga=2.112337540.1027726289.1690216528-1517871253.1662749335.

Wikipedia

{{cite report |author=WWF International |title=NATURE POSITIVE: HOW? STARTING NOW. |date=July 2023 |url=https://files.worldwildlife.org/wwfcmsprod/files/Publication/file/6hq1ap62or_Moore_Foundation_OnlineFactsheet_230721a_02a.pdf?_ga=2.112337540.1027726289.1690216528-1517871253.1662749335 |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2023nature, author = {{WWF International}}, title = {{NATURE POSITIVE: HOW? STARTING NOW.}}, institution = {WWF International}, year = {2023}, month = jul, url = {https://files.worldwildlife.org/wwfcmsprod/files/Publication/file/6hq1ap62or_Moore_Foundation_OnlineFactsheet_230721a_02a.pdf?_ga=2.112337540.1027726289.1690216528-1517871253.1662749335}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }