Measuring the Benefits

The document discusses the 'Replenish' approach, developed by The Coca-Cola Company and WWF, which allows companies to quantify the amount of water they return to nature and communities. It argues that while replenishment targets can drive investment, they must be part of a comprehensive water stewardship strategy that includes internal efficiency, collective action, and alignment with local hydrology to be ecologically meaningful.

• The 'Replenish' methodology was developed by The Coca-Cola Company, WWF, and other partners to quantify the benefits of water stewardship activities, supporting a goal to return an amount of water to nature and communities equal to what the company uses in its production by 2020.
• Replenishment activities are not a complete solution on their own and may lack ecological meaning if they are implemented in isolation or are inconsistent with local social issues and hydrology.
• Effective water stewardship requires a tiered approach, as illustrated by WWF's Water Stewardship Ladder, moving from basic awareness and internal action to collective action and governance advocacy.
• WWF is developing a 'Basin Report Card' process to establish baselines of basin health, enabling companies to measure whether their interventions are actually contributing to overall basin sustainability.

APA

WWF International (2015). Measuring the Benefits. https://www.worldwildlife.org/documents/693/1y1z11073x_Replenish_Fact_Sheet_low_res_FIN.pdf

Chicago

WWF International. Measuring the Benefits. 2015. https://www.worldwildlife.org/documents/693/1y1z11073x_Replenish_Fact_Sheet_low_res_FIN.pdf.

Wikipedia

{{cite report |author=WWF International |title=Measuring the Benefits |date=2015 |url=https://www.worldwildlife.org/documents/693/1y1z11073x_Replenish_Fact_Sheet_low_res_FIN.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2015measuring, author = {{WWF International}}, title = {{Measuring the Benefits}}, institution = {WWF International}, year = {2015}, url = {https://www.worldwildlife.org/documents/693/1y1z11073x_Replenish_Fact_Sheet_low_res_FIN.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }