SUSTAINABLE DEVELOPMENT THROUGH COASTAL TOURISM

WWF aims to leverage the coastal tourism sector's dependency on nature to drive sustainable development and blue economic growth. The strategy combines a global science-based roadmap, based on the Nature Positive Framework for Oceans, with place-based conservation in the Western and Eastern Pacific Seascapes. Key actions include supporting marine protected areas through innovative finance, improving local seafood sourcing, and collaborating with Indigenous Peoples, Local Communities, financial institutions, and industry associations to integrate ESG criteria and science-based targets into the sector.

• The coastal tourism sector is a major economic driver for coastal communities globally, particularly for small island developing states, with approximately 80% of the value of its goods and services depending on nature.
• WWF's global strategy utilizes a Nature Positive Framework for Oceans to create science-based recommendations and a roadmap for stakeholders to mitigate environmental impacts and restore nature.
• WWF focuses its place-based efforts on the Western Pacific (Fiji and Indonesia) and Eastern Pacific (Ecuador, Columbia, Mexico, Peru, and Chile) Seascapes, where nature-based tourism is a critical economic sector dependent on healthy ecosystems.
• The strategic approach includes specific interventions such as innovative finance for marine and coastal protected areas, improvements in local seafood sourcing and traceability for small-scale fisheries, and the support of marine corridors.
• To drive systems change, WWF collaborates with Indigenous Peoples and Local Communities (IPLCs), engages companies via the Science Based Target for Nature’s Ocean Hub, and works with financial institutions to embed ESG criteria into hospitality sector policies and capital allocation.

APA

WWF International (2022). SUSTAINABLE DEVELOPMENT THROUGH COASTAL TOURISM. https://www.worldwildlife.org/documents/652/1jveun4bk1_Oceans_Markets_Coastal_Development.pdf

Chicago

WWF International. SUSTAINABLE DEVELOPMENT THROUGH COASTAL TOURISM. 2022. https://www.worldwildlife.org/documents/652/1jveun4bk1_Oceans_Markets_Coastal_Development.pdf.

Wikipedia

{{cite report |author=WWF International |title=SUSTAINABLE DEVELOPMENT THROUGH COASTAL TOURISM |date=2022 |url=https://www.worldwildlife.org/documents/652/1jveun4bk1_Oceans_Markets_Coastal_Development.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternational2022sustainable, author = {{WWF International}}, title = {{SUSTAINABLE DEVELOPMENT THROUGH COASTAL TOURISM}}, institution = {WWF International}, year = {2022}, url = {https://www.worldwildlife.org/documents/652/1jveun4bk1_Oceans_Markets_Coastal_Development.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }