Kipster’s Journey toward US Expansion

Kipster is expanding its circular egg production model from the Netherlands to the US, partnering with MPS Egg Farms and The Kroger Co. The model focuses on using surplus food for feed, achieving carbon neutrality through renewable energy and offsets, and improving animal welfare by raising roosters for meat instead of culling them. In the US, the operation is based in Indiana, utilizing pasta surplus and other by-products to reduce land use and greenhouse gas emissions.

• Kipster's circular feed model utilizes surplus food and farm residues, which comprise approximately 90-95 percent of the feed blend in the Netherlands, resulting in about 42 percent less land use than conventional feed.
• In the US, Kipster's initial feed mix includes food manufacturing by-products, farm residues, by-products from corn processing, and slaughterhouse waste such as bone and meat meal, with pasta surplus supplied by Darling Ingredients.
• Kipster aims for carbon neutrality by using circular feed—which has a carbon footprint roughly half that of traditional feed in the Netherlands—installing solar panels on facility roofs, and using carbon credits from Climate Impact Partners for remaining emissions.
• To improve animal welfare and create a new market, Kipster raises roosters and spent hens for meat rather than following the conventional US practice of killing approximately 300 million male chicks annually.
• The US expansion is centered in Indiana, operated by MPS Egg Farms with an initial scale of four barns containing 24,000 hens each, with products sold under the 'Simple Truth + Kipster' brand at select Kroger stores in Ohio, Michigan, California, and Colorado.
• Kipster's production model in the Netherlands reported average emissions of approximately 2.1 kg CO2e per kg egg in 2021, a figure expected to be similar for US operations.

APA

WWF International (n.d.). Kipster’s Journey toward US Expansion. https://www.worldwildlife.org/documents/600/1jefyu8w8d_DEVINE_Kipster_Journey_Business_Case_03_23_v3.pdf

Chicago

WWF International. Kipster’s Journey toward US Expansion. n.d. https://www.worldwildlife.org/documents/600/1jefyu8w8d_DEVINE_Kipster_Journey_Business_Case_03_23_v3.pdf.

Wikipedia

{{cite report |author=WWF International |title=Kipster’s Journey toward US Expansion |url=https://www.worldwildlife.org/documents/600/1jefyu8w8d_DEVINE_Kipster_Journey_Business_Case_03_23_v3.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{wwfinternationalndkipsters, author = {{WWF International}}, title = {{Kipster’s Journey toward US Expansion}}, institution = {WWF International}, url = {https://www.worldwildlife.org/documents/600/1jefyu8w8d_DEVINE_Kipster_Journey_Business_Case_03_23_v3.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }