2010 Global Ecolabel Monitor

The 2010 Global Ecolabel Monitor examines the role of ecolabels and eco-certification schemes in validating green claims and guiding purchasing. While demand for eco-friendly products is increasing, the landscape remains fragmented, leading to consumer and institutional buyer confusion due to competing schemes and a lack of standardized global information.

• Demand for ecolabeled products is increasing, with organic food and forestry practices growing by 20-30% annually since the late 1990s and early 2000s. In the US, the green market grew by over 40% between 2004 and 2009, outperforming the broader US economy in 2009.
• Consumer willingness to pay more for eco-friendly products is significant in the US, with over one-third of consumers willing to pay a premium, and 53% specifically willing to pay more for a greener television.
• There is a high level of consumer uncertainty regarding the environmental responsibility of companies; in the UK, 70% of consumers lack confidence in identifying environmentally responsible companies, despite 44% wanting more information.
• The global ecolabel and eco-certification landscape is fragmented and confusing for both individual and institutional buyers. This confusion is driven by competing claims, varying criteria between regional and global labels, and a lack of standardized, comparable information worldwide.

APA

World Resources Institute (2010). 2010 Global Ecolabel Monitor. https://www.wri.org/research/2010-global-ecolabel-monitor

Chicago

World Resources Institute. 2010 Global Ecolabel Monitor. 2010. https://www.wri.org/research/2010-global-ecolabel-monitor.

Wikipedia

{{cite report |author=World Resources Institute |title=2010 Global Ecolabel Monitor |date=2010 |url=https://www.wri.org/research/2010-global-ecolabel-monitor |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitute20102010, author = {{World Resources Institute}}, title = {{2010 Global Ecolabel Monitor}}, institution = {World Resources Institute}, year = {2010}, url = {https://www.wri.org/research/2010-global-ecolabel-monitor}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }