Aligning Profit and Environmental Sustainability

The document examines the gap between the establishment of corporate sustainability goals and the actual scaling of 'win-win' business practices. While using a 'sustainability lens' can drive revenue and competitive advantage, the research identifies four primary barriers to scaling these practices and proposes four corresponding actions to increase financially-sound corporate investment in environmental sustainability.

• While many large corporations have set sustainability targets addressing climate change and resource efficiency to reduce costs or meet consumer demand, strategies that benefit both business and the environment are not achieving scale.
• Research involving sustainability managers from eight multinational companies indicates that applying a 'sustainability lens' when evaluating business opportunities can lead to increased revenue and a competitive advantage.
• The study identified four main barriers that hinder the scale-up of environmentally sound business practices and proposes four actions to overcome these obstacles to encourage corporate investment in sustainability.

APA

World Resources Institute (n.d.). Aligning Profit and Environmental Sustainability. https://www.wri.org/research/aligning-profit-and-environmental-sustainability

Chicago

World Resources Institute. Aligning Profit and Environmental Sustainability. n.d. https://www.wri.org/research/aligning-profit-and-environmental-sustainability.

Wikipedia

{{cite report |author=World Resources Institute |title=Aligning Profit and Environmental Sustainability |url=https://www.wri.org/research/aligning-profit-and-environmental-sustainability |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitutendaligning, author = {{World Resources Institute}}, title = {{Aligning Profit and Environmental Sustainability}}, institution = {World Resources Institute}, url = {https://www.wri.org/research/aligning-profit-and-environmental-sustainability}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }