Playbook for Guiding Diners Toward Plant-Rich Dishes in Food Service

The World Resources Institute's Better Buying Lab has produced a playbook outlining 23 behavior change strategies to encourage food service diners to choose plant-rich meals over beef to reduce greenhouse gas emissions.

• Beef production emits 20 times more greenhouse gases than common plant-based proteins, making the shift toward diets with less beef and more plants a significant climate action.
• The WRI Better Buying Lab playbook provides 23 'behavior change' strategies based on academic research and food service industry expert insights to help companies guide diners toward plant-rich meals.
• The playbook is intended for a wide range of food service sector professionals, including chefs, managers, marketing and communications professionals, food operators, distributors, researchers, nutritionists, dieticians, procurement teams, food servers, and sales people.

APA

World Resources Institute (n.d.). Playbook for Guiding Diners Toward Plant-Rich Dishes in Food Service. https://www.wri.org/research/playbook-guiding-diners-toward-plant-rich-dishes-food-service

Chicago

World Resources Institute. Playbook for Guiding Diners Toward Plant-Rich Dishes in Food Service. n.d. https://www.wri.org/research/playbook-guiding-diners-toward-plant-rich-dishes-food-service.

Wikipedia

{{cite report |author=World Resources Institute |title=Playbook for Guiding Diners Toward Plant-Rich Dishes in Food Service |url=https://www.wri.org/research/playbook-guiding-diners-toward-plant-rich-dishes-food-service |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldresourcesinstitutendplaybook, author = {{World Resources Institute}}, title = {{Playbook for Guiding Diners Toward Plant-Rich Dishes in Food Service}}, institution = {World Resources Institute}, url = {https://www.wri.org/research/playbook-guiding-diners-toward-plant-rich-dishes-food-service}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }