Argentina’s Travel and Tourism Competitiveness

The report analyzes Argentina's tourism sector, highlighting its strong air infrastructure and natural assets while identifying gaps in ground transportation, digital business applications, and nation branding. It emphasizes the need for sustainable tourism practices and a tailored branding strategy to attract specific tourist profiles, such as millennials and baby boomers. Additionally, it evaluates Buenos Aires' readiness for tourism growth, noting its balanced business and leisure split but suggesting improvements in policy engagement and urban planning.

• Argentina's tourism sector contributed 10% to the national GDP in 2018, with employment in the sector accounting for 9.4% of total available jobs. International visitor spending reached $4.8 billion, representing 6.4% of total exports.
• Significant investments have been made in air infrastructure, with Aeropuertos Argentina 2000 investing 22.4 billion Argentine pesos between 2016 and March 2019. This has led to an increase in national routes from 92 in 2015 to 139, and international routes from 91 to 153.
• While Argentina ranks 64th out of 140 in ICT adoption with a score of 4.9 out of 7, there is an underutilization of these technologies in business-to-business and business-to-consumer transactions.
• Argentina's competitiveness is hindered by travel barriers, such as visa bureaucracy and high taxes. It ranked 122nd out of 140 in 2019 for airport charges and ticket taxes, and 69th for visa requirements.
• The report argues that Argentina should move away from mass-market advertising and instead develop a national positioning strategy based on shared national identity and values to improve its reputation and attract targeted visitors.
• Buenos Aires is characterized by emerging tourism readiness and a balanced split between business and leisure tourism. While it experiences low pressure from tourism activity, its policy engagement for sustainable growth is in the lowest quartile of 50 studied cities.
• Argentina possesses significant natural assets, ranking in the global top 10 for UNESCO World Heritage natural sites and top 20 for known species, but needs to prioritize environmental sustainability, specifically regarding habitat protection and deforestation.

APA

World Economic Forum (2020). Argentina’s Travel and Tourism Competitiveness. http://www3.weforum.org/docs/WEF_Argentina_Tourism_Report_2020.pdf

Chicago

World Economic Forum. Argentina’s Travel and Tourism Competitiveness. 2020. http://www3.weforum.org/docs/WEF_Argentina_Tourism_Report_2020.pdf.

Wikipedia

{{cite report |author=World Economic Forum |title=Argentina’s Travel and Tourism Competitiveness |date=March 2020 |url=http://www3.weforum.org/docs/WEF_Argentina_Tourism_Report_2020.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldeconomicforum2020argentinas, author = {{World Economic Forum}}, title = {{Argentina’s Travel and Tourism Competitiveness}}, institution = {World Economic Forum}, year = {2020}, month = mar, url = {http://www3.weforum.org/docs/WEF_Argentina_Tourism_Report_2020.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }