World Economic Forum Annual Meeting 2016

The guide outlines the digital communication strategy for the World Economic Forum Annual Meeting 2016, detailing the use of hashtags, social media accounts, and livestreaming options to engage with the event's theme of 'Mastering the Fourth Industrial Revolution'.

• The World Economic Forum designated #wef16 as the official hashtag for the 2016 Annual Meeting, alongside specific hashtags for thematic tracks including #climateaction for 'Environment and Resource Security' and #foodsecurity for 'Food Security and Agriculture'.
• The event utilized a multi-platform social media approach to reach a global audience, including Twitter accounts for English, Spanish (@wef_es), and Japanese (@wef_jp) speakers, as well as Weibo and WeChat for Chinese speakers.
• Digital content distribution for the meeting included live webcasts of key sessions and interviews, a content platform called Agenda featuring articles from over 100 participants, and a selection of photographs available under a creative commons licence (cc-by-sa) on Flickr.

APA

World Economic Forum (2016). World Economic Forum Annual Meeting 2016. http://www3.weforum.org/docs/Media/AM16/AM16_HowtoFollow_SocialMedia.pdf

Chicago

World Economic Forum. World Economic Forum Annual Meeting 2016. 2016. http://www3.weforum.org/docs/Media/AM16/AM16_HowtoFollow_SocialMedia.pdf.

Wikipedia

{{cite report |author=World Economic Forum |title=World Economic Forum Annual Meeting 2016 |date=2016 |url=http://www3.weforum.org/docs/Media/AM16/AM16_HowtoFollow_SocialMedia.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldeconomicforum2016world, author = {{World Economic Forum}}, title = {{World Economic Forum Annual Meeting 2016}}, institution = {World Economic Forum}, year = {2016}, url = {http://www3.weforum.org/docs/Media/AM16/AM16_HowtoFollow_SocialMedia.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }