Communication for All WACC Strategic Plan 2012 - 2016

The WACC Strategic Plan 2012-2016 establishes the organization's identity as an ecumenical body rooted in Christian principles and dedicated to the 'communication rights' of the poor and dispossessed. The plan identifies four global trends—increased support for communication rights, the rise of social media, evolving media literacy needs, and the decline of traditional ecumenical funding—that shape its direction. Key strategic priorities include strengthening the voices of marginalized communities through tools like the Global Media Monitoring Project (GMMP), increasing the advocacy capacity of its members and partners, and improving organizational governance and network connectivity. WACC aims to position itself as a primary expert on communication rights while maintaining an inclusive approach that serves all people regardless of religious identity.

• WACC defines its identity as an ecumenical organization grounded in Christian principles and an ethical framework of justice and liberation, while remaining inclusive of all people regardless of religious identity.
• The organization's primary mandate is to serve those systematically denied the right to communication, specifically the poor, marginalized, and dispossessed.
• WACC identifies the Global Media Monitoring Project (GMMP) as a key model for using participatory media monitoring to advocate for women's rights and equality and to expose media bias.
• The plan highlights a critical need to evolve media literacy to address the challenges of the digital age, where the abundance of instant information can lead to shallow reflection and difficulty in discerning truth from propaganda.
• WACC anticipates a decline in funding from mainline liberal Protestant churches in Europe and North America, necessitating a shift toward new ecumenical partnerships, particularly in the global South.
• A core strategic goal is to shift from a Secretariat-led advocacy model to one that builds the capacity of WACC's network of members and partners to influence decision-makers and change policies.

APA

World Association for Christian Communication (2011). Communication for All WACC Strategic Plan 2012 - 2016. https://new.waccglobal.org/wp-content/uploads/2019/09/Strategic-Plan-2011-Full.pdf

Chicago

World Association for Christian Communication. Communication for All WACC Strategic Plan 2012 - 2016. 2011. https://new.waccglobal.org/wp-content/uploads/2019/09/Strategic-Plan-2011-Full.pdf.

Wikipedia

{{cite report |author=World Association for Christian Communication |title=Communication for All WACC Strategic Plan 2012 - 2016 |date=2011 |url=https://new.waccglobal.org/wp-content/uploads/2019/09/Strategic-Plan-2011-Full.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldassociationforchristiancommunication2011communication, author = {{World Association for Christian Communication}}, title = {{Communication for All WACC Strategic Plan 2012 - 2016}}, institution = {World Association for Christian Communication}, year = {2011}, url = {https://new.waccglobal.org/wp-content/uploads/2019/09/Strategic-Plan-2011-Full.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }