WACC - NETWORK DEVELOPMENT

The document outlines a proposed hybrid membership model for WACC to increase engagement among younger generations and diverse justice actors. It emphasizes the need for a more granular Theory of Change and the implementation of a tiered membership system—ranging from full governance roles to free subscriptions—to build a broader network while maintaining the association's unique identity.

• WACC faces a risk of losing relevance if it does not evolve its membership model, as the current approach is not appealing to younger generations or conducive to ad hoc engagements, and existing members are not as active as desired.
• The document proposes a hybrid membership model that adds informal engagement options rather than a full governance overhaul. This includes a tiered structure: full members with governance roles, a middle tier with lower fees and reduced benefits, and a free membership akin to a subscription.
• To effectively manage its network, WACC needs operational solutions such as a CRM or database for contact management, as well as digital solutions for remote collaboration and knowledge management.
• WACC's current Theory of Change (ToC) is described as having gaps between interventions and outcomes; it needs to be more granular and explicit about the role of other actors and issues to better align with the field's complexity.
• The association should facilitate horizontal collaborations and autonomous connections between network groups—whether regional, thematic, or interest-based—through digital fora and the identification of strategic working structures.
• The proposed value proposition for members includes access to a global brand for credibility, voting rights in governance, vertical intelligence, and the ability to coordinate collective actions and campaigns.

APA

World Association for Christian Communication (2021). WACC - NETWORK DEVELOPMENT. https://waccglobal.org/wp-content/uploads/2021/11/05-WACC-Network-Development-ODS.pdf

Chicago

World Association for Christian Communication. WACC - NETWORK DEVELOPMENT. 2021. https://waccglobal.org/wp-content/uploads/2021/11/05-WACC-Network-Development-ODS.pdf.

Wikipedia

{{cite report |author=World Association for Christian Communication |title=WACC - NETWORK DEVELOPMENT |date=24 August 2021 |url=https://waccglobal.org/wp-content/uploads/2021/11/05-WACC-Network-Development-ODS.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{worldassociationforchristiancommunication2021wacc, author = {{World Association for Christian Communication}}, title = {{WACC - NETWORK DEVELOPMENT}}, institution = {World Association for Christian Communication}, year = {2021}, month = aug, url = {https://waccglobal.org/wp-content/uploads/2021/11/05-WACC-Network-Development-ODS.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }