Climate-friendly lunch purchases

The research used an in-store experiment at Urban Deli in Stockholm to test the impact of carbon footprint labels on consumer behavior, utilizing the COM-B model. While the labels improved consumers' capability and opportunity to choose climate-friendly options, they did not successfully trigger the motivation required to change food choices. The authors suggest that labels may need to be paired with other interventions to effectively drive behavioral change, although they remain useful for increasing environmental knowledge.

• Carbon footprint labels increased the capability and opportunity for consumers to make climate-friendly food choices, but they did not trigger the necessary motivation to actually select those options.
• To effectively increase consumer motivation for sustainable choices, labels may need to be implemented in conjunction with other types of interventions.
• Despite failing to change immediate behavior, labels serve as a tool for increasing knowledge regarding the environmental impact of food and can support future behavioral change initiatives.

APA

Stockholm Environment Institute (2024). Climate-friendly lunch purchases. https://www.sei.org/publications/climate-friendly-lunch-purchases/

Chicago

Stockholm Environment Institute. Climate-friendly lunch purchases. 2024. https://www.sei.org/publications/climate-friendly-lunch-purchases/.

Wikipedia

{{cite report |author=Stockholm Environment Institute |title=Climate-friendly lunch purchases |date=19 December 2024 |url=https://www.sei.org/publications/climate-friendly-lunch-purchases/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{stockholmenvironmentinstitute2024climatefriendly, author = {{Stockholm Environment Institute}}, title = {{Climate-friendly lunch purchases}}, institution = {Stockholm Environment Institute}, year = {2024}, month = dec, url = {https://www.sei.org/publications/climate-friendly-lunch-purchases/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }