Promoting Energy Efficient Lifestyles and Decision-Making

This compendium, led by India's Bureau of Energy Efficiency (BEE) and Sustainable Energy for All (SEforALL), explores how G20 countries can promote energy-efficient lifestyles by combining rational motivations with positive emotional narratives. It highlights the 'Lifestyle for Environment' (LiFE) movement and provides case studies on energy efficiency in buildings, industry, and transport, emphasizing that human-centered communication can accelerate the transition to decarbonized economies.

• The 'Lifestyle for Environment' (LiFE) campaign, launched by India's Prime Minister in 2021 at COP26, promotes a global shift toward "mindful and deliberate utilization, instead of mindless and destructive consumption" of resources. The initiative aims to mobilize at least one billion people between 2022 and 2028, including the creation of 766 LiFE Districts and 515,000 LiFE Villages.
• An emotion-based narrative is proposed to expand energy efficiency, focusing on empowering people, creating positive emotional connections, recognizing champions, and innovating communication. This approach suggests that while reason provides logical understanding, emotions like happiness, pride, and comfort can drive meaningful action and investment.
• India's UJALA (Unnat Jyoti by Affordable LEDs for All) programme, launched in 2015, is the world's largest zero-subsidy LED bulb programme for domestic consumers. By May 2023, it distributed over 368 million LEDs, resulting in the mitigation of over 38 MtCO2 and annual energy savings of approximately 47,880 million kWh.
• The India Standards and Labeling Programme, started in 2006, uses a star-rating system to help consumers make informed decisions on 28 types of appliances. The programme employs celebrity endorsements and media campaigns, such as the radio show 'Bachat ke Sitaare Dost Hamare', to drive bottom-up demand for efficient products.
• The AC @ 24 campaign in India advocates for setting air conditioners to 24°C to balance comfort and energy efficiency. The campaign notes that approximately 60 percent of users currently operate devices at 23°C or below, and adjusting the temperature can result in energy savings of up to 6 percent per degree.
• The ENERGY STAR programme, launched by the US Environmental Protection Agency in 1992, is a voluntary labeling system for products and buildings. By 2020, the programme had mitigated 4 billion tCO2 and saved USD 500 billion and 5 trillion kWh.
• Mexico City's EcoBici public bike-sharing programme, launched in 2010, is the largest in Latin America as of 2022. It features 687 docking stations and 9,300 bicycles, with 300,000 users taking 30,000 trips per day to reduce air pollution and traffic congestion.
• The Delhi government's #IrideEbus campaign and the broader Switch Delhi platform aim to reduce air pollution by promoting electric buses. The government targets a goal where one out of every four vehicles sold in Delhi by 2024 is an electric vehicle (EV).

APA

Dean, B., Garcia, R., Pasqualetto, G., & Shah, N. (n.d.). Promoting Energy Efficient Lifestyles and Decision-Making. Sustainable Energy for All. https://www.seforall.org/system/files/2023-10/Report-g20-compendium-energy-efficient-lifestyles.pdf

Chicago

Dean, Brian, Rosa Garcia, Giorgia Pasqualetto, and Nupur Shah. Promoting Energy Efficient Lifestyles and Decision-Making. Sustainable Energy for All, n.d. https://www.seforall.org/system/files/2023-10/Report-g20-compendium-energy-efficient-lifestyles.pdf.

Wikipedia

{{cite report |last1=Dean |first1=Brian |last2=Garcia |first2=Rosa |last3=Pasqualetto |first3=Giorgia |last4=Shah |first4=Nupur |title=Promoting Energy Efficient Lifestyles and Decision-Making |publisher=Sustainable Energy for All |url=https://www.seforall.org/system/files/2023-10/Report-g20-compendium-energy-efficient-lifestyles.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{deanndpromoting, author = {Dean, Brian and Garcia, Rosa and Pasqualetto, Giorgia and Shah, Nupur}, title = {{Promoting Energy Efficient Lifestyles and Decision-Making}}, institution = {Sustainable Energy for All}, url = {https://www.seforall.org/system/files/2023-10/Report-g20-compendium-energy-efficient-lifestyles.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }