A mídia diante do desafio da desinformação climática
Summary
The analysis of 44 media channels across four countries identified 815 cases of climate disinformation, with 85% occurring in private media. France showed the highest volume of cases, while Spain had the lowest. The report finds a negative correlation between the volume of climate coverage and the prevalence of disinformation, noting that disinformation often aligns with specific national narratives: pro-agribusiness in Brazil, anti-EU sentiment and industrial decline in Poland, and renewable energy skepticism in France.
Key insights
- The vast majority of climate disinformation cases are found in private media, with 692 out of 815 total cases detected in these outlets. There is generally a negative correlation between the amount of climate-related coverage a media outlet provides and the amount of disinformation it spreads, though three outlets were exceptions to this trend.
- Climate disinformation levels vary significantly by country, with France experiencing the highest exposure (665 cases), followed by Brazil (76 cases), Poland (54 cases), and Spain (20 cases). In France, over half of the detected cases specifically concern renewable energies.
- Disinformation narratives are tailored to national contexts: in Brazil, it is linked to pro-agribusiness discourse and climate change denial; in Poland, it is tied to anti-EU sentiment and industrial decline; and in Spain, it manifests as permeability to 'chemtrails' conspiracy theories. Peaks in disinformation coincide with public debates on environmental policy, major international or European meetings, extreme weather events, and statements by influential figures such as Donald Trump.
Cite the original document
- APA
- QuotaClimat (2026). A mídia diante do desafio da desinformação climática. https://quotaclimat.org/app/uploads/2026/04/Portuguese-Key-takeways-climate-disinformation-media.pdf
- Chicago
- QuotaClimat. A mídia diante do desafio da desinformação climática. 2026. https://quotaclimat.org/app/uploads/2026/04/Portuguese-Key-takeways-climate-disinformation-media.pdf.
- Wikipedia
- {{cite report |author=QuotaClimat |title=A mídia diante do desafio da desinformação climática |date=2026 |url=https://quotaclimat.org/app/uploads/2026/04/Portuguese-Key-takeways-climate-disinformation-media.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{quotaclimat2026mdia, author = {{QuotaClimat}}, title = {{A mídia diante do desafio da desinformação climática}}, institution = {QuotaClimat}, year = {2026}, url = {https://quotaclimat.org/app/uploads/2026/04/Portuguese-Key-takeways-climate-disinformation-media.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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