Media wobec wyzwania dezinformacji klimatycznej

The analysis of 44 media channels across four countries identified 815 cases of climate disinformation, with 85% occurring in private media. France experienced the highest volume of disinformation (665 cases), while Spain had the lowest (20 cases). In Europe, disinformation focuses heavily on renewable energy, often linked to anti-EU sentiment and perceived industrial decline, particularly in Poland. In Brazil, disinformation is tied to pro-agribusiness narratives and climate change denial. Peaks in disinformation correlate with environmental policy debates, international events, extreme weather, and statements by influential figures like Donald Trump.

• A study of 44 media channels (18 French, 13 Polish, 7 Brazilian, and 6 Spanish) identified 815 instances of climate disinformation, with 85% (692 cases) originating from private media. There is generally a negative correlation between the amount of reliable climate information provided and the amount of disinformation, except for three specific media outlets.
• The volume of climate disinformation varies significantly by country: France had the highest exposure with 665 cases, followed by Brazil (76 cases), Poland (54 cases), and Spain (20 cases). National exposure is driven by specific private channels, including TV Trwam, wPolsce24, TV Republika, and Radio Maryja in Poland; Sud Radio, CNEWS, Europe 1, and LCI in France; Jovem Pan, TV Brazil, and Band in Brazil; and Cuatro News and Telecinco News in Spain.
• Disinformation narratives differ by region: in Europe, renewable energy is central, often tied to sovereignty, anti-EU sentiment, anti-elitism, and industrial/social regression. In Poland, disinformation specifically fuels anti-EU sentiment and focuses on industrial regression. In Brazil, it is linked to pro-agribusiness narratives and features higher rates of climate change denial. Spain shows a unique susceptibility to 'chemtrails' conspiracy theories despite overall low disinformation levels.
• Peaks in climate disinformation occur during four specific triggers: public debates on environmental policy, major international and European events, extreme weather events, and public statements by influential figures, specifically Donald Trump.

APA

QuotaClimat (2026). Media wobec wyzwania dezinformacji klimatycznej. https://quotaclimat.org/app/uploads/2026/04/Polish-Key-takeaways-climate-disinformation.pdf

Chicago

QuotaClimat. Media wobec wyzwania dezinformacji klimatycznej. 2026. https://quotaclimat.org/app/uploads/2026/04/Polish-Key-takeaways-climate-disinformation.pdf.

Wikipedia

{{cite report |author=QuotaClimat |title=Media wobec wyzwania dezinformacji klimatycznej |date=2026 |url=https://quotaclimat.org/app/uploads/2026/04/Polish-Key-takeaways-climate-disinformation.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{quotaclimat2026media, author = {{QuotaClimat}}, title = {{Media wobec wyzwania dezinformacji klimatycznej}}, institution = {QuotaClimat}, year = {2026}, url = {https://quotaclimat.org/app/uploads/2026/04/Polish-Key-takeaways-climate-disinformation.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }