Comunicações estratégicas para processos de Plano Nacional de Adaptação (PNA)

The document outlines a strategic framework for communications within the National Adaptation Plan (NAP) process, emphasizing the need for tailored messaging and stakeholder engagement across planning, implementation, and monitoring phases.

• Strategic communications in the NAP process involve a continuous cycle of prioritizing audiences, developing key messages, identifying distribution channels, and measuring impact across the planning, implementation, and monitoring and evaluation (M&A) phases.
• Stakeholder prioritization should be dynamic, as priority groups change depending on the NAP stage; for example, government decision-makers are often the priority during planning, while civil society and the private sector become more critical during implementation.
• Effective communication requires tailoring language to the target audience, using simple language and avoiding technical jargon unless the audience is specialized, and supporting key messages with statistics, human-interest stories, and memorable slogans.
• The choice of communication channels must be based on the media habits of the priority audience and their geographic location, ranging from policy briefs for government officials to radio, television, and social media for civil society.
• Communication goals should follow SMART criteria (specific, measurable, attainable, relevant, and time-bound), with metrics determined before activities begin, such as website visitor counts, radio listenership, or opinion polls for awareness measurement.

APA

Ledwell, C. (2018). Comunicações estratégicas para processos de Plano Nacional de Adaptação (PNA). NAP Global Network. https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-pt-2018-snapshot-strategic-communications-for-nap-process.pdf

Chicago

Ledwell, Christian. Comunicações estratégicas para processos de Plano Nacional de Adaptação (PNA). NAP Global Network, 2018. https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-pt-2018-snapshot-strategic-communications-for-nap-process.pdf.

Wikipedia

{{cite report |last1=Ledwell |first1=Christian |title=Comunicações estratégicas para processos de Plano Nacional de Adaptação (PNA) |publisher=NAP Global Network |date=February 2018 |url=https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-pt-2018-snapshot-strategic-communications-for-nap-process.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ledwell2018comunicaes, author = {Ledwell, Christian}, title = {{Comunicações estratégicas para processos de Plano Nacional de Adaptação (PNA)}}, institution = {NAP Global Network}, year = {2018}, month = feb, url = {https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-pt-2018-snapshot-strategic-communications-for-nap-process.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }