Strategic Communications in Perus National Adaptation Plan (NAP) Process

The document details Peru's 2016 NAP communications strategy, which focuses on fostering inclusive dialogue and raising awareness through diverse media and intercultural approaches. Key initiatives include the 'Dialoguemos sobre Cambio Climático' process, national communicator workshops, and the creation of the world's first Indigenous Climate Platform to ensure Indigenous perspectives inform national climate policy.

• Peru developed a NAP communications strategy in 2016 with the primary goal of promoting dialogue to drive action. Its objectives include securing high-level political support, linking the NAP process to the Nationally Determined Contribution (NDC), and raising awareness among urban and rural populations, including the private sector and civil society.
• The Ministry of Environment (MINAM) employed a wide array of communication tools to reach diverse audiences, including social media, infographics, videos, and a children's comic book. This included radio spots broadcast in several languages and policy briefs that highlighted the economic benefit of adaptation, noting that every PEN 1 (USD 0.30) invested in preparation can save PEN 10 (USD 3.05) in disaster impacts.
• To foster stakeholder engagement, Peru launched the 'Dialoguemos sobre Cambio Climático' ('Let’s talk about climate change') process in 2017, which involved stakeholders from all 24 regions of the country. This process helped government and civil society jointly shape the regulation of the Framework Law on Climate Change (FLCC) adopted in 2018.
• MINAM established a network of climate change communicators through two national workshops. The first in 2018 convened 21 regional journalists and communicators, while the second in June 2020 was held virtually due to the COVID-19 pandemic, attracting over 200 participants and utilizing WhatsApp and email for ongoing knowledge generation.
• Peru has prioritized the inclusion of Indigenous groups through specific communication efforts, including 31 radio spots aired in the five most widely spoken Indigenous languages. Additionally, Peru is the first country globally to establish an Indigenous Climate Platform, which mandates that Indigenous peoples' organizations inform climate policies and the NAP process.
• The Peruvian government's approach was informed by international peer learning and experiences from other countries, specifically Saint Lucia, Fiji, Tanzania, Mexico, and Colombia.

APA

Ledwell, C., Morchain, D., & Santilln, V. (2020). Strategic Communications in Perus National Adaptation Plan (NAP) Process. NAP Global Network. https://napglobalnetwork.org/wp-content/uploads/2020/08/napgn-en-2020-strategic-communications-in-perus-nap-process.pdf

Chicago

Ledwell, Christian, Daniel Morchain, and Vctor Santilln. Strategic Communications in Perus National Adaptation Plan (NAP) Process. NAP Global Network, 2020. https://napglobalnetwork.org/wp-content/uploads/2020/08/napgn-en-2020-strategic-communications-in-perus-nap-process.pdf.

Wikipedia

{{cite report |last1=Ledwell |first1=Christian |last2=Morchain |first2=Daniel |last3=Santilln |first3=Vctor |title=Strategic Communications in Perus National Adaptation Plan (NAP) Process |publisher=NAP Global Network |date=August 2020 |url=https://napglobalnetwork.org/wp-content/uploads/2020/08/napgn-en-2020-strategic-communications-in-perus-nap-process.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ledwell2020strategic, author = {Ledwell, Christian and Morchain, Daniel and Santilln, Vctor}, title = {{Strategic Communications in Perus National Adaptation Plan (NAP) Process}}, institution = {NAP Global Network}, year = {2020}, month = aug, url = {https://napglobalnetwork.org/wp-content/uploads/2020/08/napgn-en-2020-strategic-communications-in-perus-nap-process.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }