Strategic Communications for the National Adaptation Plan (NAP) Process in Saint Lucia

The Government of Saint Lucia, led by the Department of Sustainable Development, implemented a strategic communications strategy to support its 10-year National Adaptation Plan (2018-2028). Key initiatives included the creation of a dedicated website, the engagement of journalists through workshops and challenges, the use of charismatic spokespersons and local artists for public awareness, and the development of a specific NAP logo. To measure the impact of these efforts, the government utilizes Knowledge, Attitude, Practice (KAP) surveys conducted between 2005 and 2016. These activities aim to foster consensus on climate threats and mobilize resources for adaptation in a country where inaction could cost up to 49 per cent of GDP by 2100.

• Saint Lucia faces significant economic risks from climate change inaction, with conservative estimates suggesting costs could reach 12 per cent of GDP by 2025, 24.5 per cent by 2050, and 49 per cent by 2100.
• The Government of Saint Lucia developed a 10-year National Adaptation Plan (NAP) for 2018 to 2028 that includes sectoral and cross-sectoral measures to stimulate climate change adaptation across all levels of society.
• A dedicated Climate Change Communications Strategy was created to define objectives, priority audiences, key messages, and communication channels, which was finalized before the launch of the NAP document.
• To improve media reporting on climate change, the government launched the "Saint Lucia Media Climate Change Challenge" and hosted a day-long briefing for journalists in August 2017 to discuss the challenges of reporting on adaptation.
• The government utilized creative partnerships and public figures to raise awareness, including "Fight Climate Change" Public Service Announcements and a music video titled "ACT NOW Saint Lucia" produced with the UNDP and the Japan-Caribbean Climate Change Partnership.
• The effectiveness of communications is measured using Knowledge, Attitude, Practice (KAP) surveys conducted in 2005, 2007, 2011, 2013, and 2016, which serve as baseline data for follow-up assessments.

APA

Ledwell, C. (2018). Strategic Communications for the National Adaptation Plan (NAP) Process in Saint Lucia. NAP Global Network. https://napglobalnetwork.org/wp-content/uploads/2018/06/napgn-en-2018-strategic-communications-for-the-national-adaptation-plan-process-in-saint-lucia.pdf

Chicago

Ledwell, Christian. Strategic Communications for the National Adaptation Plan (NAP) Process in Saint Lucia. NAP Global Network, 2018. https://napglobalnetwork.org/wp-content/uploads/2018/06/napgn-en-2018-strategic-communications-for-the-national-adaptation-plan-process-in-saint-lucia.pdf.

Wikipedia

{{cite report |last1=Ledwell |first1=Christian |title=Strategic Communications for the National Adaptation Plan (NAP) Process in Saint Lucia |publisher=NAP Global Network |date=June 2018 |url=https://napglobalnetwork.org/wp-content/uploads/2018/06/napgn-en-2018-strategic-communications-for-the-national-adaptation-plan-process-in-saint-lucia.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ledwell2018strategic, author = {Ledwell, Christian}, title = {{Strategic Communications for the National Adaptation Plan (NAP) Process in Saint Lucia}}, institution = {NAP Global Network}, year = {2018}, month = jun, url = {https://napglobalnetwork.org/wp-content/uploads/2018/06/napgn-en-2018-strategic-communications-for-the-national-adaptation-plan-process-in-saint-lucia.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }