Strategic Communications for National Adaptation Plan (NAP) Processes Overview Brief

The document outlines a strategic approach to communications for National Adaptation Plan (NAP) processes, emphasizing the need to tailor messages and channels to priority audiences across the planning, implementation, and monitoring and evaluation stages. It suggests using tools like the Influence-Interest grid for stakeholder mapping and recommends the use of statistics, human interest stories, and memorable phrases to support key messages. The brief also highlights the importance of selecting appropriate communication channels based on audience media habits and establishing SMART metrics to measure the impact of these activities.

• Strategic communications in the NAP process involves a structured approach consisting of four main activities: prioritizing audiences, developing key messages, identifying communication channels, and choosing metrics to measure impact.
• Priority audiences for the NAP process shift depending on the stage of the process; government decision makers are typically the priority during planning, while civil society and the private sector become more critical during implementation.
• The Influence-Interest grid is recommended as a tool for stakeholder mapping to identify champions of the NAP process, influential actors who can be persuaded, and supportive groups with less influence.
• Key messages should be concise, avoid technical jargon unless the audience is technical, and be supported by statistics, human interest stories, and memorable phrases to make the content more relatable and impactful.
• The selection of communication channels must be based on the media habits of the target audience and their geographic range, with policy briefs suited for government officials, broadcast and social media for civil society, and internet-based media for international audiences.
• To evaluate the effectiveness of communications, goals should follow SMART criteria (specific, measurable, attainable, relevant, and time-bound), with metrics tailored to the channel used, such as website visitors, radio listeners, or public surveys for awareness.

APA

Ledwell, C. (2018). Strategic Communications for National Adaptation Plan (NAP) Processes Overview Brief. NAP Global Network. https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-en-2018-snapshot-strategic-communications-for-the-nap-process.pdf

Chicago

Ledwell, Christian. Strategic Communications for National Adaptation Plan (NAP) Processes Overview Brief. NAP Global Network, 2018. https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-en-2018-snapshot-strategic-communications-for-the-nap-process.pdf.

Wikipedia

{{cite report |last1=Ledwell |first1=Christian |title=Strategic Communications for National Adaptation Plan (NAP) Processes Overview Brief |publisher=NAP Global Network |date=February 2018 |url=https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-en-2018-snapshot-strategic-communications-for-the-nap-process.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ledwell2018strategic, author = {Ledwell, Christian}, title = {{Strategic Communications for National Adaptation Plan (NAP) Processes Overview Brief}}, institution = {NAP Global Network}, year = {2018}, month = feb, url = {https://napglobalnetwork.org/wp-content/uploads/2018/01/napgn-en-2018-snapshot-strategic-communications-for-the-nap-process.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }