GLOBAL MARKET REPORT Banana prices and sustainability

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The report analyzes the global banana industry, highlighting the role of VSSs like Fairtrade and Organic in improving producer prices and resilience. It details the sector's high vulnerability to climate-driven pests and diseases, such as Tropical Race 4, and the economic pressures caused by retail price wars and market concentration. The document argues for a shared responsibility model across the value chain to ensure living wages and sustainable production.

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  • The Cavendish variety dominates the global market, accounting for nearly 100% of internationally traded fresh bananas, but its lack of genetic diversity makes it highly vulnerable to pests and diseases like Tropical Race 4 and Sigatoka fungi.
  • Transport and storage are the primary drivers of the banana's carbon footprint, representing approximately 65% of the total emissions.
  • Climate change is expected to reduce suitable banana-growing areas in the subtropics by over 1 million km2 by 2050, although 5 million km2 in other regions may become viable by 2070.
  • VSS-compliant bananas represented between 9% and 20% of total global production in 2019, depending on whether GLOBALG.A.P. is included in the assessment.
  • The banana value chain is characterized by an asymmetrical distribution of value, with retailers capturing about 40% of the final price, while the production stage captures around 20%.
  • VSSs, particularly Fairtrade and Organic, provide significantly higher prices for producers compared to conventional bananas; in 2021, VSS-compliant prices in major exporting countries may have been more than 60% higher than conventional prices.
  • Fairtrade International implemented a base wage for plantation workers in July 2021, aiming to ensure workers receive at least 70% of the take-home pay needed for a living income.
  • Market disruptions, including the COVID-19 pandemic and the Russia-Ukraine conflict, have caused significant price volatility and oversupply, particularly affecting Ecuadorian producers who rely on Russia as a major export destination.
  • Retailers in Europe and North America exert significant power over global pricing, with Aldi's annual fixed price contracts often serving as the market-making benchmark for the region.

Cite the original document

APA
Voora, V., Bermúdez, S., Farrell, J. J., Larrea, C., & Luna, E. (2023). GLOBAL MARKET REPORT Banana prices and sustainability. International Institute for Sustainable Development. https://www.iisd.org/system/files/2023-03/2023-global-market-report-banana.pdf
Chicago
Voora, Vivek, Steffany Bermúdez, Johanna Joy Farrell, Cristina Larrea, and Erika Luna. GLOBAL MARKET REPORT Banana prices and sustainability. International Institute for Sustainable Development, 2023. https://www.iisd.org/system/files/2023-03/2023-global-market-report-banana.pdf.
Wikipedia
{{cite report |last1=Voora |first1=Vivek |last2=Bermúdez |first2=Steffany |last3=Farrell |first3=Johanna Joy |last4=Larrea |first4=Cristina |last5=Luna |first5=Erika |title=GLOBAL MARKET REPORT Banana prices and sustainability |publisher=International Institute for Sustainable Development |date=March 2023 |url=https://www.iisd.org/system/files/2023-03/2023-global-market-report-banana.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{voora2023global, author = {Voora, Vivek and Bermúdez, Steffany and Farrell, Johanna Joy and Larrea, Cristina and Luna, Erika}, title = {{GLOBAL MARKET REPORT Banana prices and sustainability}}, institution = {International Institute for Sustainable Development}, year = {2023}, month = mar, url = {https://www.iisd.org/system/files/2023-03/2023-global-market-report-banana.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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