Green labels for a green country

The MyHIJAU Mark is Malaysia's official green label for products and services that meet local and international environmental standards, designed to promote a resource-efficient and low-carbon economy. Managed by GreenTech Malaysia under the Ministry of Energy, Science, Technology, Environment & Climate Change, the system integrates health, environmental sustainability, and economic feasibility. The Malaysian government acts as the primary driver of the label through a Government Green Procurement (GGP) programme initiated in 2013, aiming to influence the private sector by example. As of the reporting date, over 4,214 items are registered under the label, and all 25 Federal Government Ministries have implemented GGP since 2017, with a target of 20% GGP by 2020.

• The MyHIJAU Mark serves as Malaysia's official government-endorsed recognition for environmentally sound products and services, consolidating various local and international environmental standards into a single mark tailored to Malaysian conditions for economic feasibility and compliance.
• The Malaysian government is the primary advocate for the eco-label, utilizing a Government Green Procurement (GGP) programme started in 2013 to create market demand and influence the private sector, given that the public sector represents approximately 15% of the national GDP.
• The MyHIJAU initiative has achieved the registration of over 4,214 items and has been adopted by all 25 Federal Government Ministries and their agencies since 2017, with a specific goal to reach 20% GGP by 2020.

APA

Green Economy Coalition (2019). Green labels for a green country. https://www.greeneconomycoalition.org/news-and-resources/ecolabelling-as-stepping-stone-towards-a-green-economy

Chicago

Green Economy Coalition. Green labels for a green country. 2019. https://www.greeneconomycoalition.org/news-and-resources/ecolabelling-as-stepping-stone-towards-a-green-economy.

Wikipedia

{{cite report |author=Green Economy Coalition |title=Green labels for a green country |date=12 April 2019 |url=https://www.greeneconomycoalition.org/news-and-resources/ecolabelling-as-stepping-stone-towards-a-green-economy |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{greeneconomycoalition2019green, author = {{Green Economy Coalition}}, title = {{Green labels for a green country}}, institution = {Green Economy Coalition}, year = {2019}, month = apr, url = {https://www.greeneconomycoalition.org/news-and-resources/ecolabelling-as-stepping-stone-towards-a-green-economy}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }