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Two students at Palo Alto High School detail their successful campaign to move their school cafeteria from offering plant-based meals a few times a month to every day. Their approach involved a five-step strategy: petitioning, taste testing, marketing, pilot programs, and final implementation. They highlight the importance of collaborating with nutrition services, partnering with organizations like Friends of the Earth for resources and grants, and maintaining persistence in the face of administrative apprehension.

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  • The student-led campaign at Palo Alto High School successfully increased the frequency of plant-based meals from 2-3 times per month to being served every day, making it the first school in its district to achieve this.
  • The campaign followed a five-step process: 1) gathering over 360 signatures via an online petition in three months to gain attention from the nutrition services director; 2) conducting taste testing events (such as vegan nuggets) and introducing diverse options like grain bowls and pho; 3) using marketing and incentives, including an Earth Week pledge and prizes; 4) implementing pilot programs like a specialty bar, which was refined from a serve-yourself tostada bar to pre-portioned meals to ensure equity; and 5) scaling up to daily plant-based offerings.
  • The authors emphasize that partnering with established organizations is beneficial; they worked with the Factory Farming Awareness Coalition (FFAC) and Friends of the Earth (FOE). FOE provided mentorship, resources, and a micro-grant for the nutrition services team to assist with menu planning and the purchase of plant-based ingredients.

Cite the original document

APA
Margot, & Morgan (2022). Advocacy Steps for Plant-Based School Food. Friends of the Earth. https://foe.org/blog/advocacy-steps-school-food/
Chicago
Margot, and Morgan. Advocacy Steps for Plant-Based School Food. Friends of the Earth, 2022. https://foe.org/blog/advocacy-steps-school-food/.
Wikipedia
{{cite report |last1=Margot |last2=Morgan |title=Advocacy Steps for Plant-Based School Food |publisher=Friends of the Earth |date=24 August 2022 |url=https://foe.org/blog/advocacy-steps-school-food/ |access-date=17 August 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{margot2022advocacy, author = {Margot and Morgan}, title = {{Advocacy Steps for Plant-Based School Food}}, institution = {Friends of the Earth}, year = {2022}, month = aug, url = {https://foe.org/blog/advocacy-steps-school-food/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }

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