Marketing

The document outlines how marketers can leverage their roles as storytellers to drive climate action, avoid working with fossil fuel clients, and implement sustainable production and communication practices.

• Marketing work for fossil fuel clients can negate a company's own emissions reductions; specifically, a sales increase of only 0.2 percent for such a client can offset the impact of an agency's net zero plan.
• Marketers can influence climate action by normalizing climate conversations within their organizations, using consumer ties for education, and implementing carbon labeling on products to inform sustainable consumption.
• Sustainable production in marketing involves minimizing flights, avoiding the purchase of new materials, sourcing renewable energy, and evaluating the emissions of different advertising channels at the channel level.
• Professionals in PR and communications are encouraged to collaborate with government relations teams to develop public statements and campaigns that support climate legislation.

APA

Project Drawdown (n.d.). Marketing. https://drawdown.org/job-function-action-guides/marketing

Chicago

Project Drawdown. Marketing. n.d. https://drawdown.org/job-function-action-guides/marketing.

Wikipedia

{{cite report |author=Project Drawdown |title=Marketing |url=https://drawdown.org/job-function-action-guides/marketing |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{projectdrawdownndmarketing, author = {{Project Drawdown}}, title = {{Marketing}}, institution = {Project Drawdown}, url = {https://drawdown.org/job-function-action-guides/marketing}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }