Whose Policy Is It Anyway? Public Support for Clean Energy Policy Depends on the Message and the Messenger

A conjoint survey experiment of 2,145 participants found that clean energy policy support is highest when job creation frames are delivered by business or environmental groups. The research indicates that effective message-source combinations generally do not backfire across different partisan groups and can increase support regardless of political affiliation.

• The most effective way to generate support for clean energy policies is through message frames focusing on job creation delivered by either business or environmental groups.
• Certain combinations of messages and messengers are effective across partisan divides, meaning a message that works for one political group typically does not cause a negative reaction in another and may even increase their support.

APA

Diamond, E., & Zhao, J. (2021). Whose Policy Is It Anyway? Public Support for Clean Energy Policy Depends on the Message and the Messenger. Climate Social Science Network. https://cssn.org/whose-policy-is-it-anyway-public-support-for-clean-energy-policy-depends-on-the-message-and-the-messenger/

Chicago

Diamond, Emily, and Jack Zhao. Whose Policy Is It Anyway? Public Support for Clean Energy Policy Depends on the Message and the Messenger. Climate Social Science Network, 2021. https://cssn.org/whose-policy-is-it-anyway-public-support-for-clean-energy-policy-depends-on-the-message-and-the-messenger/.

Wikipedia

{{cite report |last1=Diamond |first1=Emily |last2=Zhao |first2=Jack |title=Whose Policy Is It Anyway? Public Support for Clean Energy Policy Depends on the Message and the Messenger |publisher=Climate Social Science Network |date=6 October 2021 |url=https://cssn.org/whose-policy-is-it-anyway-public-support-for-clean-energy-policy-depends-on-the-message-and-the-messenger/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{diamond2021whose, author = {Diamond, Emily and Zhao, Jack}, title = {{Whose Policy Is It Anyway? Public Support for Clean Energy Policy Depends on the Message and the Messenger}}, institution = {Climate Social Science Network}, year = {2021}, month = oct, url = {https://cssn.org/whose-policy-is-it-anyway-public-support-for-clean-energy-policy-depends-on-the-message-and-the-messenger/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }