Information Integrity & Hate

The document outlines a strategy for the advertising industry to avoid inadvertently incentivising harmful content. It proposes a four-step action plan: setting internal standards and risk protocols, incentivising quality journalism, optimising media mixes to avoid platforms that commercialise inaccuracies, and enforcing supply chain accountability. The guide emphasizes that information integrity is essential for human rights and a sustainable future, noting that ads appearing alongside hate speech can lead to a 35% drop in click-through rates and a decrease in brand affinity.

• The presence of hate speech alongside social media advertisements negatively impacts brand perception and engagement, with 20% of respondents liking an advertiser less and a 35% decrease in the number of people willing to click on those ads.
• To mitigate information integrity risks, the guide recommends that brands cross-match their supply chains against established disinformation databases, including those from NewsGuard, the Centre for Countering Digital Hate, Desmog, EUvsDisinfo, and The Global Disinformation Index.
• The guide advises advertisers to avoid platforms and publishers that commercialise inaccuracies, distort facts, promote misinformation regarding public health or climate science, or use hoaxes and conspiracy theories for commercial gain, as these pose significant societal and brand risks.
• The document suggests specific technical risk protocols for advertisers to handle misinformation spikes, including the use of live exclusions, dynamic blocklists for hotspots, and cross-DSP negative keyword automation.

APA

Conscious Advertising Network (2025). Information Integrity & Hate. https://www.consciousadnetwork.com/information-integrity-hate-guide/

Chicago

Conscious Advertising Network. Information Integrity & Hate. 2025. https://www.consciousadnetwork.com/information-integrity-hate-guide/.

Wikipedia

{{cite report |author=Conscious Advertising Network |title=Information Integrity & Hate |date=26 March 2025 |url=https://www.consciousadnetwork.com/information-integrity-hate-guide/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{consciousadvertisingnetwork2025information, author = {{Conscious Advertising Network}}, title = {{Information Integrity \& Hate}}, institution = {Conscious Advertising Network}, year = {2025}, month = mar, url = {https://www.consciousadnetwork.com/information-integrity-hate-guide/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }