A public health frame arouses hopeful emotions about climate change

A survey of 1,127 U.S. residents found that a public health frame is the most effective at eliciting emotional reactions that support climate change mitigation and adaptation across various audience segments. Conversely, a national security frame may cause a 'boomerang' effect, triggering anger among those already doubtful or dismissive of climate change.

• Among the three experimental frames tested, the public health focus was the most effective at producing emotional responses that align with support for climate change adaptation and mitigation across all audience segments.
• The national security frame may be counterproductive for individuals who are already dismissive or doubtful of climate change, as it can trigger unintended feelings of anger.

APA

Yale Program on Climate Change Communication (2012). A public health frame arouses hopeful emotions about climate change. https://climatecommunication.yale.edu/publications/a-public-health-frame-arouses-hopeful-emotions-about-climate-change/

Chicago

Yale Program on Climate Change Communication. A public health frame arouses hopeful emotions about climate change. 2012. https://climatecommunication.yale.edu/publications/a-public-health-frame-arouses-hopeful-emotions-about-climate-change/.

Wikipedia

{{cite report |author=Yale Program on Climate Change Communication |title=A public health frame arouses hopeful emotions about climate change |date=15 August 2012 |url=https://climatecommunication.yale.edu/publications/a-public-health-frame-arouses-hopeful-emotions-about-climate-change/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{yaleprogramonclimatechangecommunication2012public, author = {{Yale Program on Climate Change Communication}}, title = {{A public health frame arouses hopeful emotions about climate change}}, institution = {Yale Program on Climate Change Communication}, year = {2012}, month = aug, url = {https://climatecommunication.yale.edu/publications/a-public-health-frame-arouses-hopeful-emotions-about-climate-change/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }