Communication and Marketing as Climate Change Intervention Assets

The document assesses how communication and marketing strategies, framed through an ecologic model of public health, can be used to drive population behavior changes and policy support necessary for climate change mitigation and adaptation. While it concludes that these interventions have significant potential, it emphasizes an urgent need for more translational research to implement them effectively.

• Communication and marketing interventions possess significant potential to drive population behavior changes and support for public policies aligned with climate change goals, though more translational research is required to realize this potential.

APA

Yale Program on Climate Change Communication (2011). Communication and Marketing as Climate Change Intervention Assets. https://climatecommunication.yale.edu/publications/communication-and-marketing-as-climate-change-intervention-assets/

Chicago

Yale Program on Climate Change Communication. Communication and Marketing as Climate Change Intervention Assets. 2011. https://climatecommunication.yale.edu/publications/communication-and-marketing-as-climate-change-intervention-assets/.

Wikipedia

{{cite report |author=Yale Program on Climate Change Communication |title=Communication and Marketing as Climate Change Intervention Assets |date=15 November 2011 |url=https://climatecommunication.yale.edu/publications/communication-and-marketing-as-climate-change-intervention-assets/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{yaleprogramonclimatechangecommunication2011communication, author = {{Yale Program on Climate Change Communication}}, title = {{Communication and Marketing as Climate Change Intervention Assets}}, institution = {Yale Program on Climate Change Communication}, year = {2011}, month = nov, url = {https://climatecommunication.yale.edu/publications/communication-and-marketing-as-climate-change-intervention-assets/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }