A Public Health Frame Arouses Hopeful Emotions about Climate Change

A study of U.S. residents found that a public health frame is the most effective at eliciting emotional reactions that support climate change mitigation and adaptation, while a national security frame may cause anger among skeptical audiences.

• Among various audience segments, framing climate change through a public health lens was the most effective method for triggering emotional responses that align with support for adaptation and mitigation efforts.
• Using a national security frame may produce a 'boomerang' effect for people who are already dismissive or doubtful of climate change, leading to unintended feelings of anger.

APA

Team, M. 4. (2012). A Public Health Frame Arouses Hopeful Emotions about Climate Change. Center for Climate Change Communication. https://climatecommunication.gmu.edu/all/a-public-health-frame-arouses-hopeful-emptions-about-climate-change/

Chicago

Team, Mason 4C. A Public Health Frame Arouses Hopeful Emotions about Climate Change. Center for Climate Change Communication, 2012. https://climatecommunication.gmu.edu/all/a-public-health-frame-arouses-hopeful-emptions-about-climate-change/.

Wikipedia

{{cite report |last1=Team |first1=Mason 4C |title=A Public Health Frame Arouses Hopeful Emotions about Climate Change |publisher=Center for Climate Change Communication |date=30 June 2012 |url=https://climatecommunication.gmu.edu/all/a-public-health-frame-arouses-hopeful-emptions-about-climate-change/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{team2012public, author = {Team, Mason 4C}, title = {{A Public Health Frame Arouses Hopeful Emotions about Climate Change}}, institution = {Center for Climate Change Communication}, year = {2012}, month = jun, url = {https://climatecommunication.gmu.edu/all/a-public-health-frame-arouses-hopeful-emptions-about-climate-change/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }