SOUTH AFRICA NEEDS TO CREATE CLEAN

The report presents the 2024 South African F-List, detailing 42 contracts between local agencies and fossil fuel clients, and highlights the reputational risks of such partnerships. It critiques the role of PR in masking the environmental and health impacts of companies like Sasol and TotalEnergies, while calling for industry awards like The Loeries to stop rewarding fossil fuel advertising.

• In 2023 and 2024, Clean Creatives uncovered 42 contracts between South African advertising and PR agencies and fossil fuel companies, part of a larger global dataset of 1,010 contracts across 70 countries.
• The report highlights a shift in accountability for greenwashing in South Africa after the Advertising Regulatory Board upheld a complaint against TotalEnergies, ruling that its "sustainable development" claim regarding SANParks was misleading.
• Clean Creatives South Africa launched the 2024 Creative Cleanup Challenge to pressure The Loeries, the country's premier advertising awards, to ban entries from the fossil fuel sector, noting that the awards previously recognized work for Engen and TotalEnergies.

APA

Poni, N. N., & Horn, S. (n.d.). SOUTH AFRICA NEEDS TO CREATE CLEAN. Clean Creatives. https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2024-Report-Digital.pdf

Chicago

Poni, Nozuko Noni, and Stephen Horn. SOUTH AFRICA NEEDS TO CREATE CLEAN. Clean Creatives, n.d. https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2024-Report-Digital.pdf.

Wikipedia

{{cite report |last1=Poni |first1=Nozuko Noni |last2=Horn |first2=Stephen |title=SOUTH AFRICA NEEDS TO CREATE CLEAN |publisher=Clean Creatives |url=https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2024-Report-Digital.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ponindsouth, author = {Poni, Nozuko Noni and Horn, Stephen}, title = {{SOUTH AFRICA NEEDS TO CREATE CLEAN}}, institution = {Clean Creatives}, url = {https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2024-Report-Digital.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }