The F-List 2026

The F-List 2026 identifies 1,321 contracts between 802 agencies and 386 fossil fuel clients across 73 countries. The report argues that creative agencies facilitate a 'creative cover-up' by positioning fossil fuels as essential for energy security and economic stability, while often ignoring the 'advertised emissions' generated by these campaigns in their own sustainability reporting. Key findings highlight that Omnicom holds the highest number of fossil fuel contracts ever recorded (118), while Edelman is identified as having the highest financial dependency on fossil fuel income among holding companies at an estimated 5.64% of revenue. The report also notes a trend of using natural gas as a 'driver of progress' in recent campaigns in Japan and Colombia.

• The 2026 F-List recorded a record 1,321 contracts involving 802 agencies and 386 fossil fuel clients across 73 countries during 2025 and 2026.
• A majority of the identified contracts (55%) are 'exclusives' that had not previously appeared in news coverage.
• Omnicom is the holding company with the highest number of fossil fuel contracts ever recorded by the F-List, totaling 118 contracts in 2025 and 2026.
• Edelman is estimated to be more financially dependent on fossil fuel income than other holding companies, with an estimated 5.64% of its revenue coming from these contracts.
• Recent creative campaigns are framing natural gas as a catalyst for economic and social progress, specifically citing Tokyo Gas in Japan and Naturgas in Colombia.
• Many holding companies report operational emissions but fail to address 'advertised emissions'—the emissions resulting from the products they market for fossil fuel clients.
• Havas is the only holding company that retained every fossil fuel contract it held in the 2025 F-List, with 50% of its 22 contracts located in the EU.

APA

Dutta, N. (2026). The F-List 2026. Clean Creatives. https://f-list.cleancreatives.org/the-report/

Chicago

Dutta, Nayantara. The F-List 2026. Clean Creatives, 2026. https://f-list.cleancreatives.org/the-report/.

Wikipedia

{{cite report |last1=Dutta |first1=Nayantara |title=The F-List 2026 |publisher=Clean Creatives |date=3 August 2026 |url=https://f-list.cleancreatives.org/the-report/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dutta2026flist, author = {Dutta, Nayantara}, title = {{The F-List 2026}}, institution = {Clean Creatives}, year = {2026}, month = aug, url = {https://f-list.cleancreatives.org/the-report/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }