THE F-LIST 2024

The F-List 2024 documents 1,010 fossil fuel contracts held by 590 advertising and PR agencies during 2023-2024. It highlights the role of major holding companies in sustaining the fossil fuel industry's public image and lobbying efforts, while noting a growing trend of agencies rejecting such clients due to talent retention risks and environmental concerns.

• The 2024 F-List identified 1,010 fossil fuel contracts held by 590 advertising and PR agencies during the 2023-2024 period.
• WPP is the holding company with the highest number of fossil fuel contracts, totaling 79 for 2023-2024, and includes agencies that have worked for Shell since 1929.
• The fossil fuel clients with the highest number of agency contracts are Shell (54), BP (40), TotalEnergies (36), ExxonMobil (33), and Chevron (31).
• The agencies with the most fossil fuel contracts are Ogilvy (15), McCann Worldgroup (15), FTI Consulting (13), Burson (12), and IPG Mediabrands (12).
• Interpublic Group (IPG) is noted as the largest holding company that discontinued zero fossil fuel contracts between the 2023 and 2024 F-Lists, despite implementing a new screening process for prospective clients.
• Environmental concerns are driving talent attrition in the creative industry; 20% of Gen Z and 19% of millennials have already changed jobs or industries for this reason, with further percentages intending to do so.
• The F-List has led to tangible consequences for agencies, such as B Corp stripping four Havas agencies of their certification in July 2024 following Havas' win of Shell's media business.

APA

Dutta, N. (2024). THE F-LIST 2024. Clean Creatives. https://cleancreatives.org/f-list-2024

Chicago

Dutta, Nayantara. THE F-LIST 2024. Clean Creatives, 2024. https://cleancreatives.org/f-list-2024.

Wikipedia

{{cite report |last1=Dutta |first1=Nayantara |title=THE F-LIST 2024 |publisher=Clean Creatives |date=2024 |url=https://cleancreatives.org/f-list-2024 |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dutta2024flist, author = {Dutta, Nayantara}, title = {{THE F-LIST 2024}}, institution = {Clean Creatives}, year = {2024}, url = {https://cleancreatives.org/f-list-2024}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }