Talking Trash: the corporate playbook of false solutions to the plastic crisis

The Changing Markets Foundation criticizes Procter & Gamble (P&G) for its inadequate response to the plastic pollution crisis, citing low recycled content targets and the use of 'greenwash' projects like marine-derived plastic. The letter demands that P&G support mandatory Extended Producer Responsibility and deposit return systems, increase transparency regarding its plastic footprint, and set measurable targets for the reduction of single-use plastics.

• The Changing Markets Foundation's investigation into the ten most plastic polluting companies and lobbying in 15 countries revealed a global pattern of corporations attempting to weaken legislative measures intended to solve the plastic crisis.
• Procter & Gamble is identified as a significant plastic polluter, ranking seventh in 2019 according to Break Free From Plastic brand audits.
• P&G's plastic commitments are described as lacking ambition compared to peers, with a recycled content target of 8% by 2025 (up from 6.3% in 2018) and a deadline for fully recyclable packaging set for 2030, which is five years later than other analyzed companies.
• The use of marine-derived plastic in Head & Shoulders and Fairy products is characterized as 'greenwash' and a 'marketing gimmick' intended to mislead consumers into believing P&G uses 25% recycled marine plastic in some brands.

APA

Changing Markets Foundation (2020). Talking Trash: the corporate playbook of false solutions to the plastic crisis. https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_PnG.pdf

Chicago

Changing Markets Foundation. Talking Trash: the corporate playbook of false solutions to the plastic crisis. 2020. https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_PnG.pdf.

Wikipedia

{{cite press release |author=Changing Markets Foundation |title=Talking Trash: the corporate playbook of false solutions to the plastic crisis |date=29 October 2020 |url=https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_PnG.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{changingmarketsfoundation2020talking, author = {{Changing Markets Foundation}}, title = {{Talking Trash: the corporate playbook of false solutions to the plastic crisis}}, publisher = {Changing Markets Foundation}, year = {2020}, month = oct, url = {https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_PnG.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }