Talking Trash: the corporate playbook of false solutions to the plastic crisis

The Changing Markets Foundation's investigation into ten of the world's most plastic-polluting companies revealed a global trend of corporations undermining legislative solutions to the plastic crisis. The foundation specifically identifies Perfetti van Melle as one of the least ambitious and transparent companies, noting its failure to disclose its annual plastic footprint or support legislative measures. The letter urges Perfetti van Melle to adopt specific recommendations, including supporting global deposit return systems, disclosing its full plastic footprint, and committing to measurable reductions in single-use plastics.

• An investigation into the ten most plastic-polluting companies and industry lobbying across 15 countries on 5 continents indicates that corporations are globally attempting to weaken legislative efforts to solve the plastic crisis.
• Perfetti van Melle is identified as the tenth worst plastic polluter according to the 2019 Break Free From Plastic brand audit and is described as the least transparent and least ambitious of the analyzed companies regarding its commitments.
• Perfetti van Melle lacks essential plastic pollution disclosures and targets, including its annual plastic footprint, recycled content targets, and references to packaging collection or reuse and refill systems.
• The Changing Markets Foundation recommends that companies support progressive legislation, such as global deposit return systems, and provide independently verified data on their full plastic footprints to avoid 'virtue signalling'.

APA

Changing Markets Foundation (2020). Talking Trash: the corporate playbook of false solutions to the plastic crisis. https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_Perfetti.pdf

Chicago

Changing Markets Foundation. Talking Trash: the corporate playbook of false solutions to the plastic crisis. 2020. https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_Perfetti.pdf.

Wikipedia

{{cite press release |author=Changing Markets Foundation |title=Talking Trash: the corporate playbook of false solutions to the plastic crisis |date=29 October 2020 |url=https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_Perfetti.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{changingmarketsfoundation2020talking, author = {{Changing Markets Foundation}}, title = {{Talking Trash: the corporate playbook of false solutions to the plastic crisis}}, publisher = {Changing Markets Foundation}, year = {2020}, month = oct, url = {https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_Perfetti.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }