Dirty Fashion Disrupted

The report evaluates the environmental performance and transparency of 91 clothing brands and several major viscose producers. It finds that while some European brands and producers like Lenzing and Aditya Birla Group are moving toward EU Best Available Techniques (BAT) standards, many others—particularly US brands and the Chinese viscose industry—remain laggards. The document argues that voluntary initiatives are insufficient and calls for mandatory government regulation to ensure a sector-wide transition to closed-loop production.

• Consumer expectations for brand accountability are high, with 72% of surveyed people believing clothing brands should be responsible for the manufacturing process and 56% stating they would be deterred from buying brands associated with production pollution.
• There is a significant disparity in sustainability leadership between regions; European firms dominate the 'Frontrunner' category, while no US company reached this top tier and nearly half of the 'Red-zone' (worst-performing) brands are US-based.

APA

Changing Markets Foundation (2019). Dirty Fashion Disrupted. https://changingmarkets.org/wp-content/uploads/2023/10/CM_REPORT_FINAL_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED.pdf

Chicago

Changing Markets Foundation. Dirty Fashion Disrupted. 2019. https://changingmarkets.org/wp-content/uploads/2023/10/CM_REPORT_FINAL_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Dirty Fashion Disrupted |date=November 2019 |url=https://changingmarkets.org/wp-content/uploads/2023/10/CM_REPORT_FINAL_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2019dirty, author = {{Changing Markets Foundation}}, title = {{Dirty Fashion Disrupted}}, institution = {Changing Markets Foundation}, year = {2019}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2023/10/CM_REPORT_FINAL_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }