Floundering Around: Europas größte Einzelhändler zwischen ersten Erfolgen und Scheitern an ökologischen und sozialen Herausforderungen der Fischzucht

The report evaluates 33 major European retailers on their aquaculture procurement practices. It finds a systemic failure to address ecological and social challenges, with 76% of retailers falling into a 'red zone' of insufficient action. Key failures include a lack of targets to eliminate wild-catch fishmeal and fish oil (FMFO) from feed, inadequate fish welfare monitoring, and poor transparency regarding the origin of products. While some UK and French retailers show slight progress, retailers in Spain, Austria, and Switzerland performed particularly poorly.

• No evaluated retailer has established a concrete target to reduce or completely eliminate the use of wild-catch fish in aquaculture feed, meaning none can guarantee their supply chains do not harm marine ecosystems or food security in the Global South.
• The vast majority of European retailers are failing to implement substantive measures to address aquaculture challenges; 76% of the 33 analyzed retailers were categorized in the 'red zone'.
• Retailers are failing in their duty to inform customers about the origin of farmed seafood, and some may be violating legal labeling requirements. Specifically, 27% of responding retailers do not list the producer or farm name on fish labels.
• Efforts to protect fish welfare are deemed insufficient, leading to the suffering and premature death of billions of sentient beings in farms and the sea.
• Geographic performance varies, with UK retailers (such as M&S, Tesco, and Waitrose) and some French retailers showing the most advanced approaches, while Spanish retailers performed exceptionally poorly, with all 11 evaluated companies landing in the red zone.
• A few specific initiatives are noted: Auchan aims to shift 50% of its farmed seafood to feed with less or no FMFO by 2025, and Waitrose has implemented reporting procedures for mortality and escape rates, including a blacklist for non-improving farms.

APA

Changing Markets Foundation (2021). Floundering Around: Europas größte Einzelhändler zwischen ersten Erfolgen und Scheitern an ökologischen und sozialen Herausforderungen der Fischzucht. https://changingmarkets.org/wp-content/uploads/2023/10/CM-WEB-EX-SUM-DE-FLOUNDERING-AROUND.pdf

Chicago

Changing Markets Foundation. Floundering Around: Europas größte Einzelhändler zwischen ersten Erfolgen und Scheitern an ökologischen und sozialen Herausforderungen der Fischzucht. 2021. https://changingmarkets.org/wp-content/uploads/2023/10/CM-WEB-EX-SUM-DE-FLOUNDERING-AROUND.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Floundering Around: Europas größte Einzelhändler zwischen ersten Erfolgen und Scheitern an ökologischen und sozialen Herausforderungen der Fischzucht |date=November 2021 |url=https://changingmarkets.org/wp-content/uploads/2023/10/CM-WEB-EX-SUM-DE-FLOUNDERING-AROUND.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2021floundering, author = {{Changing Markets Foundation}}, title = {{Floundering Around: Europas größte Einzelhändler zwischen ersten Erfolgen und Scheitern an ökologischen und sozialen Herausforderungen der Fischzucht}}, institution = {Changing Markets Foundation}, year = {2021}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2023/10/CM-WEB-EX-SUM-DE-FLOUNDERING-AROUND.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }