Summary
The report examines over 400 products from Nestlé, Danone, Mead Johnson, and Abbott across 14 countries. It finds that while basic nutritional components generally meet international standards, the proliferation of different product lines—including 'premium' versions and age-specific formulas—is a sales strategy to increase market share and bypass marketing regulations rather than a result of scientific advancement. This is particularly evident in high-growth Asian markets where 'premium' products are priced significantly higher than basic options, sometimes costing parents a substantial portion of their monthly income. The document calls for stricter government oversight and adherence to WHO marketing guidelines.
Key insights
- There is a significant price disparity for 'premium' infant formula, especially in Asian markets. In Indonesia, the most expensive formula (Enfamil A+) was found to be 4.5 times the price of a budget brand (Danone's SGM Ananda Presinutri 1). In China, the cost of premium formula for a 2-3 month old can reach nearly 40% of a parent's monthly salary, and in Indonesia, it can cost nearly three-quarters of an average monthly salary.
Cite the original document
- APA
- Changing Markets Foundation (n.d.). 榨乾榨淨. https://changingmarkets.org/wp-content/uploads/2023/10/CM-MILKING-IT-EXECUTIVE-SUMMARY-CHINESE-.pdf
- Chicago
- Changing Markets Foundation. 榨乾榨淨. n.d. https://changingmarkets.org/wp-content/uploads/2023/10/CM-MILKING-IT-EXECUTIVE-SUMMARY-CHINESE-.pdf.
- Wikipedia
- {{cite report |author=Changing Markets Foundation |title=榨乾榨淨 |url=https://changingmarkets.org/wp-content/uploads/2023/10/CM-MILKING-IT-EXECUTIVE-SUMMARY-CHINESE-.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{changingmarketsfoundationnd, author = {{Changing Markets Foundation}}, title = {{榨乾榨淨}}, institution = {Changing Markets Foundation}, url = {https://changingmarkets.org/wp-content/uploads/2023/10/CM-MILKING-IT-EXECUTIVE-SUMMARY-CHINESE-.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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