Where do brands stand on viscose ?

The report evaluates a wide range of fashion brands on their viscose sourcing, focusing on whether they disclose their suppliers and adopt closed-loop manufacturing systems. While some brands like C&A, M&S, and H&M have signed the Changing Markets Roadmap and disclosed specific factory addresses, many others lack viscose-specific policies, fail to disclose fibre manufacturers, or focus solely on wood pulp sourcing rather than the chemical impacts of fibre manufacturing.

• Several brands have signed the Changing Markets Roadmap and committed to transitioning to closed-loop manufacturing systems by 2023-25, including M&S, Reformation, and Sainsbury's.
• C&A provides high levels of transparency by disclosing its full factory list and addresses for viscose suppliers, including entities in Germany, India, China, Thailand, Indonesia, Austria, and the Czech Republic.
• Many brands rely heavily on a small number of dominant suppliers, specifically Lenzing and Aditya Birla, often citing them as their primary or 'preferred' sources.
• A significant number of brands lack a public, viscose-specific sourcing policy or fail to address the environmental impacts of the fibre manufacturing stage, focusing instead on wood pulp sourcing.
• The use of the ZDHC Manufacturing Restricted Substance List (MRSL) is a common chemical management tool among the assessed brands, though some only use a Restricted Substances List (RSL).
• Some brands have set specific targets for 'sustainable' or 'responsible' viscose, such as Esprit aiming for 100% sustainable fibres by 2023 and New Look aiming for 100% traceable and sustainable viscose by 2023.
• Several luxury brands under the LVMH group (including Dior, Fendi, and Louis Vuitton) claim to have responsible sourcing policies for viscose covering water management, yet these are not mentioned on their websites or in LVMH's 2019 sustainability report.
• Transparency regarding the actual factories producing viscose remains low for many brands, with several disclosing only the name of the parent supplier group rather than specific manufacturing sites.

APA

Changing Markets Foundation (2020). Where do brands stand on viscose ? https://changingmarkets.org/wp-content/uploads/2023/10/CM-BRANDS-TABLE-2020-VISCOSE-NOV-2020-VERS-02-compressed.pdf

Chicago

Changing Markets Foundation. Where do brands stand on viscose ? 2020. https://changingmarkets.org/wp-content/uploads/2023/10/CM-BRANDS-TABLE-2020-VISCOSE-NOV-2020-VERS-02-compressed.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Where do brands stand on viscose ? |date=18 November 2020 |url=https://changingmarkets.org/wp-content/uploads/2023/10/CM-BRANDS-TABLE-2020-VISCOSE-NOV-2020-VERS-02-compressed.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2020where, author = {{Changing Markets Foundation}}, title = {{Where do brands stand on viscose ?}}, institution = {Changing Markets Foundation}, year = {2020}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2023/10/CM-BRANDS-TABLE-2020-VISCOSE-NOV-2020-VERS-02-compressed.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }