Big Meat and Dairy

The briefing argues that the meat and dairy industry employs misleading narratives—such as claims regarding food security, growing demand, and emissions leakage—to distract from the need to reduce livestock numbers and methane emissions to meet Paris Agreement goals.

• The meat and dairy industry uses specific narratives in PR, advertising, and lobbying to portray itself as more environmentally friendly than it is and to obstruct policies that would reduce its climate impact, with some of these narratives influencing global bodies like the UN Food and Agriculture Organization.

APA

Changing Markets Foundation (2024). Big Meat and Dairy. https://changingmarkets.org/report/big-meat-and-dairy/

Chicago

Changing Markets Foundation. Big Meat and Dairy. 2024. https://changingmarkets.org/report/big-meat-and-dairy/.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Big Meat and Dairy |date=24 September 2024 |url=https://changingmarkets.org/report/big-meat-and-dairy/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2024big, author = {{Changing Markets Foundation}}, title = {{Big Meat and Dairy}}, institution = {Changing Markets Foundation}, year = {2024}, month = sep, url = {https://changingmarkets.org/report/big-meat-and-dairy/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }