How to win the argument on climate change - a five-point plan

This paper by Simon Maxwell of the Climate and Development Knowledge Network (CDKN) proposes a five-point strategic plan to secure public and policy support for climate change action, acknowledging that such policies are contested due to the existence of winners and losers.

• To win the public and policy argument on climate change, the author proposes a five-point plan: simplifying the narrative through emotional connections and imagery; promoting the transformational benefits of action, such as green economy growth and improved livelihoods for poor people; designing policy packages that protect those negatively affected by the transition; establishing leadership groups (including think tanks and all-party parliamentary groups) to create long-term consensus; and prioritizing the implementation of objectives to overcome government bottlenecks.

APA

Maxwell, S. (2014). How to win the argument on climate change - a five-point plan. Climate and Development Knowledge Network. https://cdkn.org/story/five-point-plan

Chicago

Maxwell, Simon. How to win the argument on climate change - a five-point plan. Climate and Development Knowledge Network, 2014. https://cdkn.org/story/five-point-plan.

Wikipedia

{{cite report |last1=Maxwell |first1=Simon |title=How to win the argument on climate change - a five-point plan |publisher=Climate and Development Knowledge Network |date=4 March 2014 |url=https://cdkn.org/story/five-point-plan |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{maxwell2014how, author = {Maxwell, Simon}, title = {{How to win the argument on climate change - a five-point plan}}, institution = {Climate and Development Knowledge Network}, year = {2014}, month = mar, url = {https://cdkn.org/story/five-point-plan}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }