Hydrogen in your Hulu ads: Here’s why it matters

The Clean Air Task Force (CATF) advocates for the adoption of three specific accounting standards—new supply, hourly matching, and deliverability—for the Section 45V Clean Hydrogen Production Tax Credit. CATF warns that without these 'Three Pillars,' electrolytic hydrogen could result in consequential emissions twice as high as conventional 'gray' hydrogen by diverting clean power from the grid and forcing a reliance on fossil fuel generation. While the organization suggests these strict standards are essential for long-term deployment funding under 45V and EPA rules, it notes they may be less critical for short-term demonstration programs like the Regional Clean Hydrogen Hubs Program.

• The Section 45V Clean Hydrogen Production Tax Credit (PTC), established by the 2022 Inflation Reduction Act, offers a maximum incentive of $3 per kilogram of hydrogen for producers whose carbon intensity is below 0.45 kg CO2e per kg of hydrogen, representing a reduction in emissions of more than 95% compared to conventional methods.
• CATF proposes the "Three Pillars" of emissions accounting to ensure hydrogen is truly clean: 'New Supply' (requiring new clean power not already serving existing grid demand), 'Hourly Matching' (matching production with clean power generation on an hourly basis), and 'Deliverability' (ensuring physical feasibility of power delivery from producer to hydrogen plant).
• Failure to implement the Three Pillars could lead to 'consequential emissions'—the broader economic impact of a decision—that are twice as high as those from unabated steam methane reforming ('gray' hydrogen), as clean electricity is diverted from the grid, potentially increasing the use of unabated natural gas power plants.
• Regarding the 'New Supply' pillar, CATF suggests alternative pathways to qualify beyond building new facilities, including the use of curtailed electricity, facility uprates, and repowering or avoided retirement of assets.
• While the Three Pillars are deemed necessary for 45V and the EPA's 111 (d) proposed rule to prevent increasing regulated pollutants, they may not be essential for the Regional Clean Hydrogen Hubs Program, where the short-term goal is the demonstration of first-of-a-kind technologies.

APA

Han, H., & Kent, E. (2023). Hydrogen in your Hulu ads: Here’s why it matters. Clean Air Task Force. https://www.catf.us/2023/12/hydrogen-hulu-ads-heres-why-it-matters/

Chicago

Han, Hagan, and Emily Kent. Hydrogen in your Hulu ads: Here’s why it matters. Clean Air Task Force, 2023. https://www.catf.us/2023/12/hydrogen-hulu-ads-heres-why-it-matters/.

Wikipedia

{{cite press release |last1=Han |first1=Hagan |last2=Kent |first2=Emily |title=Hydrogen in your Hulu ads: Here’s why it matters |publisher=Clean Air Task Force |date=8 December 2023 |url=https://www.catf.us/2023/12/hydrogen-hulu-ads-heres-why-it-matters/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{han2023hydrogen, author = {Han, Hagan and Kent, Emily}, title = {{Hydrogen in your Hulu ads: Here’s why it matters}}, publisher = {Clean Air Task Force}, year = {2023}, month = dec, url = {https://www.catf.us/2023/12/hydrogen-hulu-ads-heres-why-it-matters/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }