COP27 Survival Kit

The document outlines a shift from climate denial to 'discourses of climate delay' and provides a toolkit for 'pre-bunking' and rebutting misinformation. It emphasizes targeting 'Persuadables'—people without strong opinions on climate action—and using specific framing and paid media to break through social media echo chambers.

• Climate misinformation has evolved from outright denial of science toward 'discourses of climate delay' that question climate solutions, messengers, or scientific reliability.
• Analysis of COP26 identified three primary misinformation narratives: the hypocrisy and elitism of world leaders, 'absolutionism' regarding small-country emissions compared to China, and claims that clean energy is intermittent and unreliable.
• The document argues that 'pre-bunking'—inoculating audiences against adversarial narratives before they encounter them—is more effective than traditional rebuttals because people tend to retain the first information they hear.
• Effective communication should target 'Persuadables', defined as the 69% of the UK population who do not hold strong opinions on climate action, as traditional climate frames often fail to resonate with this group.
• To rebut misinformation, the document recommends the 'Fact, Myth, Fallacy' technique, which identifies fallacies under five 'FLICC' headings: Fake Experts, Logical Fallacies, Impossible Expectations, Cherry Picking, or Conspiracy Theories.

APA

Climate Action Against Disinformation (n.d.). COP27 Survival Kit. https://caad.info/wp-content/uploads/2022/11/COP27-Survival-Kit.pdf

Chicago

Climate Action Against Disinformation. COP27 Survival Kit. n.d. https://caad.info/wp-content/uploads/2022/11/COP27-Survival-Kit.pdf.

Wikipedia

{{cite report |author=Climate Action Against Disinformation |title=COP27 Survival Kit |url=https://caad.info/wp-content/uploads/2022/11/COP27-Survival-Kit.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateactionagainstdisinformationndcop27, author = {{Climate Action Against Disinformation}}, title = {{COP27 Survival Kit}}, institution = {Climate Action Against Disinformation}, url = {https://caad.info/wp-content/uploads/2022/11/COP27-Survival-Kit.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }